Reengage Your Black Alumni

Last updated October 14, 2019

Course Length

59m

Last Updated

October 14, 2019

Team huddle

Reengage Your Black Alumni

Last updated October 14, 2019

Table of Contents

Introduction
1:24 Closed lock icon
Approach and Impact of the Program
42:51 Closed lock icon
The "Nuts & Bolts" of the Program
9:21 Closed lock icon
Advice for Getting Started
5:29 Closed lock icon

Reengaging black alumni isn’t as simple as asking them to participate in your next event or giving campaign.

Overview

When black students have negative experiences on campus, even as part of official black affinity groups, they often create their own connections outside of the institution – running their own programming and initiatives apart from the advancement office. Your office needs to be very thoughtful when working to reintegrate these disengaged alums – first by hearing and then recognizing their stories.

Join us online and learn how Georgia Southern University (GSU) reincorporated their disengaged black alumni into their existing alumni engagement and giving efforts. You’ll hear how they:

  • grew their black alumni network
  • endowed a scholarship that exceeded their goal for three consecutive years
  • increased engagement and giving from previously disengaged alumni

Who should attend?

Alumni relations professionals will benefit from understanding how to approach and develop programming for a disengaged black affinity group. Annual giving and fundraising professionals will learn how to transform that engagement into a lasting, endowed legacy.

Agenda

  1. Learn how GSU approached outreach and partnership with their disengaged black alumni and hear how that partnership transformed engagement and giving.
  2. Learn what key drivers were necessary for success, including the importance of institutional and leadership partnerships.
  3. Hear how GSU partnered with their black alumni to develop the following:
    1. Endowed scholarship and promotional event
    2. Historical marker and promotional event
    3. Book publishing and book launch event
    4. Internship opportunities

You may also be interested in watching our webcast, How to Develop Programming that Re-Engages Underrepresented Alumni.

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Alumni Relations Annual Giving

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Professional portrait of Gloria Goosby

Gloria Goosby

Director of Annual Giving, Georgia Southern University

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