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Connecting Central Marketing and Advancement Teams: An Innovative Approach

Streamline communications between advancement and central marketing in order to increase efficiency. Bridging the communications gap between advancement and central marketing teams is a familiar challenge to most institutions. Not having a dedicated communications channel in place often can result in disjointed and incoherent messaging in both the institutional and donor-facing marketing channels. A strong partnership between stakeholders and teams can lead to more streamlined, effective, and on-brand donor and alumni interactions. It can also positively impact the institution’s brand perception and prospect engagement. Join us for this live webcast to discover how Providence College restructured their advancement and central marketing teams to create a direct link between otherwise siloed functions. Our expert instructor, Stasia Walmsley, will also share some tactical tools for those who are not yet ready to restructure or create new positions. Who Should Attend This training session will benefit advancement and central marketing and communications professionals who are looking to better partner with each other to further their institutional goals. Agenda In this case study-based webcast, our expert, Stasia Walmsley, will share how the marketing and advancement teams were restructured at Providence College in order to enhance their partnership and elevate institutional goals. Along the way, […]

Strategies for Effective and Actionable Academic Program Reviews — University of Denver

Be more intentional and data-driven in your academic review process. With ever increasing pressure to stay relevant, institutions need to be more intentional in how they approach academic program review. It’s essential to integrate the right data for the right reasons in order to close the gap between process and actionable results. A lack of consistent data, metrics, and staff engagement can often cloud results and render the process ineffectual. Join us for this live webcast to learn: Why and how institutions are changing their academic program review processes How you can start collecting and sharing trustworthy data to support the process How you can approach transforming your academic program review process to support your resource planning decisions In this session, our expert faculty from University of Denver will explain how they aligned their data, gained the trust of their peers and board members, and transformed the academic program review process into a substantive, strategic conversation. Who Should Attend This webcast is valuable to a number of stakeholders interested in optimizing the academic review process including: Academic Leadership such as Provosts who want to make the process more informative, meaningful, and trustworthy in order to improve accountability to their board […]