Back to the Future of Alumni Relations

By Kathy Edersheim President, Impactrics Social distancing and isolation brought on by the pandemic have proven the importance of community and connection, the very priorities for alumni relations. As the vaccine rolls-out and we look forward to a new normal, it is the perfect moment for alumni associations to assess the challenges and, yes, opportunities […]

Sponsored Article: Practical Strategies for Segmenting Your Enrollment Marketing

SPONSORED ARTICLE This article is sponsored by the Campus Media Group. Our sponsored articles feature the expert advice or case studies of thought leaders at companies serving the higher-ed industry. If your company is engaged in research serving higher education or is helping institutions innovate to solve the pressing challenges of today and you would like […]

“Game On” for the Liberal Arts

Over the past few years, the liberal arts have become an easy target in the current narrative about higher education. From politicians to parents we’ve heard a never-ending cry questioning the value of the liberal arts and bemoaning their “real world” applicability. There is solid evidence that the long-term arc for students earning liberal arts […]

Student Affairs: Trends to Watch in 2017-19

What will student affairs look like, 3 years from now? Looking ahead, what concerns you most? What do we most need to do this year? Recently, we held vigorous discussions of the future of student affairs with a panel of experts that included two vice presidents of student affairs (Les Cook and Paul Marthers), a […]

Marketing with Online Video

Published in 2010. The last week has seen some unorthodox and controversial uses of online video, including Yale’s admissions musical. With more colleges considering the uses of online video in communicating with applicants and other constituents, we turned to Jason Simon, director of marketing and communications for the University of California system, and Mike Barzacchini, director of […]

How One Institution Ensured its Crisis Management Plan Didn’t Just Sit on the Shelf

The University of Wyoming’s emergency preparedness plan has become a template for plans at other Wyoming institutions and state agencies—including Casper College, which used emergency protocols based on the University of Wyoming’s in responding to a tragic crossbow shooting incident on campus in December 2012. In a recent conversation with Academic Impressions, Mark Collins, the […]

Identifying Opportunities in Your Department’s DEI Strategy: One Alumni Department’s Perspective

Are you wanting to create more opportunities for diversity, equity, and inclusion for your constituents, but not sure where to begin? Here’s how one Alumni Relations and Development Office started. We started from the bottom At California University of Pennsylvania, our Office of Alumni Relations has been working collaboratively with departments across campus to paint […]

Minors Matter: How Interdisciplinary Solutions Benefit Institutions and Students

By Hilary L. Link, PhDPresident of Allegheny College Between the end of the 19th century and the first part of the 20th, higher education in this country became more and more specialized and fragmented due to a number of factors: new research findings, the growth of experimental and scientific methods, the application of science to […]

IngenioUs Leadership in Action: The Power of Unleashing Human Experience and Potential 

“When doing what we most love transforms us into the best possible version of ourselves and hints at even greater future possibilities, the urge to explore becomes a feverish compulsion.” -Steven Kotler1   Leadership in higher education goes beyond operational management—it is about creating a culture that inspires every individual to unleash their full potential. Over […]

Marketing to Adult Students

Increasingly, academic leaders are becoming aware that the traditional, 18-year-old high school graduate enrolling as a freshman at a four-year institution is a shrinking demographic. According to data from the National Center for Educational Statistics (NCES): As colleges and universities strive to enroll more of the growing adult student market, they face significant challenges: at most […]