3 Questions to Answer Before a Wide-Scale Adoption of the iPad

In a Campus Technology article this week entitled “CIO Predicament: What To Do About the iPad,” Tim Chester, CIO and vice provost for academic administration at Pepperdine University, recommended a middle ground between the opposing camps of those hurrying toward wide-scale adoption of the iPad and those refusing to support the new mobile device. While […]

Back to the Future of Alumni Relations

By Kathy Edersheim President, Impactrics Social distancing and isolation brought on by the pandemic have proven the importance of community and connection, the very priorities for alumni relations. As the vaccine rolls-out and we look forward to a new normal, it is the perfect moment for alumni associations to assess the challenges and, yes, opportunities […]

Student Affairs: Trends to Watch in 2017-19

What will student affairs look like, 3 years from now? Looking ahead, what concerns you most? What do we most need to do this year? Recently, we held vigorous discussions of the future of student affairs with a panel of experts that included two vice presidents of student affairs (Les Cook and Paul Marthers), a […]

“Game On” for the Liberal Arts

Over the past few years, the liberal arts have become an easy target in the current narrative about higher education. From politicians to parents we’ve heard a never-ending cry questioning the value of the liberal arts and bemoaning their “real world” applicability. There is solid evidence that the long-term arc for students earning liberal arts […]

Sponsored Article: Practical Strategies for Segmenting Your Enrollment Marketing

SPONSORED ARTICLE This article is sponsored by the Campus Media Group. Our sponsored articles feature the expert advice or case studies of thought leaders at companies serving the higher-ed industry. If your company is engaged in research serving higher education or is helping institutions innovate to solve the pressing challenges of today and you would like […]

Identifying Opportunities in Your Department’s DEI Strategy: One Alumni Department’s Perspective

Are you wanting to create more opportunities for diversity, equity, and inclusion for your constituents, but not sure where to begin? Here’s how one Alumni Relations and Development Office started. We started from the bottom At California University of Pennsylvania, our Office of Alumni Relations has been working collaboratively with departments across campus to paint […]

Marketing with Online Video

Published in 2010. The last week has seen some unorthodox and controversial uses of online video, including Yale’s admissions musical. With more colleges considering the uses of online video in communicating with applicants and other constituents, we turned to Jason Simon, director of marketing and communications for the University of California system, and Mike Barzacchini, director of […]

How One Institution Ensured its Crisis Management Plan Didn’t Just Sit on the Shelf

The University of Wyoming’s emergency preparedness plan has become a template for plans at other Wyoming institutions and state agencies—including Casper College, which used emergency protocols based on the University of Wyoming’s in responding to a tragic crossbow shooting incident on campus in December 2012. In a recent conversation with Academic Impressions, Mark Collins, the […]

Marketing to Adult Students

Increasingly, academic leaders are becoming aware that the traditional, 18-year-old high school graduate enrolling as a freshman at a four-year institution is a shrinking demographic. According to data from the National Center for Educational Statistics (NCES): As colleges and universities strive to enroll more of the growing adult student market, they face significant challenges: at most […]

Retention through Onboarding: How Hiring Managers Can Foster a Sense of Belonging

Sydney AndringaExecutive Assistant to the Vice President of Institutional Advancement, College of Saint Benedict Valerie JonesExecutive Director of Alumnae Relations, College of Saint Benedict Heather Pieper-OlsonAssociate Vice President of Institutional Advancement, College of Saint Benedict Julie ReitmeierExecutive Director of Advancement Systems, College of Saint Benedict In January of 2014, the Institutional Advancement Team at the College of Saint […]