Graduate Enrollment Marketing: Non-Digital Tactics That Work

Marketing graduate degree programs is both an art and a science, and we wanted to take a deep look at who is doing this well — and how they’re doing it. In this series of four articles (you’re reading the fourth), we ask an expert panel four questions to explore the changing landscape of graduate […]

Advancement/Academic Partnerships: Identifying Areas of Untapped Opportunity

A SERIES ON INNOVATIONS IN FUNDING ACADEMIC RESEARCHEd Mason, president of EMNR & Associates, is writing this series to assist academic leaders in finding creative strategies to merge public/private funding for existing and new research initiatives. Mason has studied an array of collaborative partnerships between the two offices most focused on external funding (the development office and […]

How Rush University Established a Mentoring Program for Women Faculty that Can Serve as a Model for Other Universities

Susan Chubinskaya, PhDVice Provost for Faculty Affairs, Klaus Kuettner Professor for Osteoarthritis Research, Professor in the Departments of Pediatrics, Orthopedic Surgery, and Internal Medicine at Rush University Amarjit S. Virdi, PhDDirector of the Office of Rush Mentoring Programs, Associate Professor in the Department of Anatomy and Cell Biology at Rush University The Challenge As a […]

Bridging the Gap Between Advancement and Academic Research: The 3 “C” Strategy

A SERIES ON INNOVATIONS IN FUNDING ACADEMIC RESEARCH We hope you will join us for this innovative series: The “3C” Strategy for More Effective Fundraising Advancement and research offices can optimize their strategies to compete successfully for external funds by utilizing the “3C” approach. The “3C” approach is: Strategies for Enhanced Communication Over several decades, […]

Naming Opportunities for Athletics: 4 Tips

Because the marketplace for public arenas and sports stadiums is now saturated with corporate namings and sponsorships, many corporations are turning increasingly to the higher education sector for naming opportunities. At the same time, many athletics departments in higher education are striving to become more entrepreneurial, particularly at institutions that have recently cut athletics budgets […]

11 Things You Can Do Right Now to Set Your Phonathon Up for Success

MORE RESOURCES FROM THIS AUTHOR Jessica Cloud, CFRE, is the author of Successful Fundraising Calls: A Phonathon Scripting Workshop, in which she critiques and revises 6 real phonathon scripts submitted by institutions across North America. In this book, you will learn the pillars of writing effective scripts; review sample LYBUNT, SYBUNT, young alumni, and future donor scripts; […]

5 Ways that SUNY Oneonta Optimized its Social Media Strategy

A few years ago, I realized that social had tremendous potential that was only increasing, not just as a transactional communication tool but as a space to have meaningful relationships with prospects, current students, their parents, alumni, community members, even the media. However, up to that time, my campus had focused more on improving old media […]

Powered by Predictive Data: How Central Carolina Community College Will Identify and Support At-Risk Students through Proactive Coaching

For boosting completion rates for at-risk students, how much of a difference can structured student coaching make? Here’s what Central Carolina Community College is trying. SPOTLIGHT ON INNOVATION SERIES The US Department of Education has awarded multi-million dollar “First in the World” grants to 18 colleges and universities that are innovating to solve critical challenges […]

Weathering a Year of Increased Student Price Sensitivity

Jon Boeckenstedt, associate vice president of enrollment management at DePaul University, and Joseph Russo, director of student financial strategies at the University of Notre Dame, offer advice on assessing price sensitivity as you look to weather the next year. What No One Should Be Doing Boeckenstedt advises against one common scenario in which a cabinet […]

Improving the Academic Success of Latino Students

While many colleges are making investments in recruiting Latino students, Western Oregon University, a public institution primarily serving first-generation students, has made significant investments in supporting and retaining Latino students. Oregon Live reported that WOU raised its completion rate for Latino students 16% between 2002 and 2007 (the 2007 rate was 49%, actually several points […]