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If your institution’s leadership has already made a public commitment to sustainability, then it is important to educate the president, provost, and chief financial officer about the whole picture of the sustainability efforts already under way on campus, and what opportunities there may be for building further. It will be important to define, as quickly as possible, what sustainability means at your institution. Is it limited to energy efficiency? Is it broader in scope? What does your college or university want to achieve? This definition should be arrived at collaboratively, with input from students, institutional leaders, and sustainability champions at your institution. If sustainability efforts at your institution are operating at a grassroots level, then auditing and building coordination between current efforts, developing a full cost accounting tool, and marketing your successes can be key efforts in cultivating investment by both institutional leadership and the campus community. Whether you are starting with an executive commitment or with a grassroots effort, the critical early step is to audit what is already happening on campus and what resources are already available to you. Then you will be better-equipped to coordinate across departments and scale up. To move from a series of ad […]

“Demonstrating that sustainability isn’t just a cost but also provides payback, especially financial payback, is crucial to establish early,” Dave Newport suggests. As you look to build momentum for sustainability efforts on your campus, it will be critical to identify what energy, water, and resource savings projects have already been undertaken at your institution, and then to prioritize your key projects — “low-hanging fruit” that will show rapid returns in the form of cost savings. The key is to begin a cycle of cost savings and reinvestment of savings in further sustainability efforts. “You can’t do everything. Focus on finding those early wins that allow you to generate support for more robust efforts,” Dave Newport advises. While inventorying current efforts and identifying the next several projects that will generate financial returns, make sure to integrate opportunities for student learning and student engagement into efficiency and cost control initiatives: Connect efficiency programs with faculty and student efforts (for example, invite students to take part in a lighting efficiency project, or involve an architecture or engineering course in the process of designing your next LEED facility) Prioritize tangible projects that you can show to current and prospective students as a real example […]

June 23, 2011. Last June, Ball State University released a study showing that of college students owning phones, 49 percent owned smartphones; the number had doubled since 2009. In the year since, many colleges and universities have launched mobile marketing initiatives or mobile apps for students and alumni. Among those efforts that have seen early gains: Piloting targeted mobile apps (during the weekend of its launch, the University of Virginia’s application saw downloads from several thousand users). Inviting prospective students to opt in to text messaging or “mobile updates.” Look to St. Mary’s University for a leading-edge example; while St. Mary’s has seen few students opt in, the university has seen a high yield rate among those who do. However, very few institutions have taken smartphones into account in their Web design, which presents a significant risk as a growing number of prospective students access college websites from mobile devices. In an interview with Academic Impressions this week, Bob Johnson, president of Bob Johnson Consulting LLC, advised that the most immediate and pressing mobile marketing investment to make is to create a mobile-friendly version or section of your website. He offers the following tips. The Mobile-Friendly Website According to a 2010 survey of 1,000 college-bound high […]

June 16, 2011. In a recent interview with Academic Impressions, Brad Ward, CEO of BlueFuego Inc., cited his organization’s research into the impact of university Facebook pages. After a 25-month study of nearly 400,000 Facebook updates across more than 1,200 university Facebook pages, Ward concluded that most institutions offer too much content via social media channels, leading to declines in engagement as their audiences begin to “tune them out.” Ward warns that quality is far more important than quantity, because institutions compete with family and friends for time and social media “space” — in short, for the attention of students and alumni on channels that are already overcrowded with content. It’s critical that marketing and communications and alumni relations offices invest more in listening to their audience’s social media preferences and preferred content. Effective listening can empower your office to offer highly targeted content — whether on your website, on your Facebook page, or via a mobile app. To learn more, we turned to Linda Thomas Brooks, president of Ingenuity Media, The Martin Group and past member of the board of directors for the Ohio State University Alumni Association. With considerable expertise in setting up effective social media listening posts, Brooks offers the […]

Once you have clarity on the leadership skill sets your institution is seeking — and a commitment to look beyond the “usual suspects” when identifying future leaders — the next challenges involve offering meaningful opportunities for your institution’s “stylistic invisibles” to become visible and providing an intentional and deliberate process for developing your high-potentials as future leaders. There are three critical steps in achieving these aims: Create a robust peer network of emerging leaders within your institution Adopt a “proving ground” approach by engaging emerging leaders in the real work of the institution Incentivize and reward “deep mentoring” at all levels of your organization Several institutions have taken steps in this direction, but much of the most innovative and effective work on in-house leadership development over the past decade has been done outside the walls of higher education. The corporate sector, particularly, has become increasingly alert to its aging workforce and the threat that a leadership crisis presents to an organization’s profit and sustainability. For this reason, we reached out not only to one of the leading higher ed experts — Tamara Freeman, director of talent management and HR strategy for the University of Notre Dame — but also to Kimberly (Kim) Eberbach, vice president of […]

America’s higher education enterprise is facing multiple challenges — increasing demands from students and government; changing demographics; structural fiscal challenges; and technologies that are disrupting how information and education is delivered. Not to mention an aging workforce and an uneven track record for developing leaders. Without investing in identifying and developing the right talent at all levels of an institution, a college or university will be ill-prepared to thrive in an environment of increasingly complex and high-stakes challenges and rapid change. Let’s take a closer look at the challenges academic institutions face, and what’s needed to move forward. How Prepared Is Your Institution? In April 2010, Academic Impressions conducted a survey of senior and mid-level managers in higher education across an array of public and private institutions; 176 administrators responded to the survey. The findings emphasize the extent to which higher education is under-prepared for replacing a rapidly retiring leadership. Perhaps the starkest finding from our survey, 48 percent of respondents graded their institution with a C, D, or F letter grade when assessing the level of commitment they felt their institution has toward their development as a leader. We also asked respondents to identify ways that their institutions currently […]