News

Engaging Your Academic Leaders

Not only are there many times when a dean or a department chair will need to be involved in the conversation between a potential donor and the institution, there are also many times when that academic leader may need to be the only official involved in the conversation. This is because the donor may want to hear from the […]

Steps to Support International Student Success

The Chronicle of Higher Education’s article “The China Conundrum” draws attention to the challenges both institutions of higher education and students from China are facing — including not only language barriers and obstacles to the recruiting and enrollment process but also differing cultural expectations around student/faculty roles, intellectual property and knowledge-sharing, and the nature of academic research. The secondary […]

Engaging Future Donors While They Are Still Students

Amid the decline of state support for public institutions and a less forgiving fundraising climate, establishing a more reliable pipeline of invested donors is critical — and to develop a stronger donor pipeline, the key is to start earlier. Yet institutions attempting to raise giving rates for young alumni are often rebuffed. In a study […]

Reconnecting and Re-engaging Your Alumni

According to a national survey of higher education alumni conducted by the Collaborative Innovation Network for Engagement and Giving and presented to the Annual Giving Directors Consortium (April 2010), only 52 percent of alumni believe their alma mater keeps them closely connected and values its alumni relationships. This lack of engagement represents a significant impediment to […]

What Engagement-Focused Advancement Looks Like

The funding landscape for higher education has changed in ways that make it necessary for institutions to rethink their approach to advancement. Donors, both individual and corporate, are increasingly less likely to make unrestricted gifts, and alumni indicate that they feel disengaged and unvalued by their alma mater (according to a national survey of higher education […]

Engagement-Focused Advancement: Finding a Sustainable Financial Future for Your Institution

In this Report: The operating environment for institutions is increasingly challenging – rising competition, declining resources, and changing demographics are all putting tremendous pressure on colleges and universities. As with organizations in any industry, when conditions get tougher, there is a tendency to retrench and focus on short-term objectives and needs. Many institutions have responded […]

Proactive Approaches to Deferred Maintenance

YOU’LL ALSO WANT TO READ: Benchmarking Deferred Maintenance: A Recent Survey (May 2012)How Do You Make the Case for Funding Maintenance and Renewal for Campus Facilities? (May 2012) Many institutions of higher education are being squeezed between two pressures: a growing deferred maintenance backlog and increasing needs for capital expansion as they compete for students, […]

An Engagement-Centered Approach to Corporate Relations

Corporations are giving less frequently and in smaller amounts, and in many cities the corporate landscape has changed dramatically during this recession due to mergers, consolidations, and bailouts. These conditions make it critical for corporate and foundation relations staff at institutions of higher education to rethink their opportunities for deepening and stewarding their relationships with corporate donors. Recently, we […]

Public/Private Partnerships: Understanding the Rating Agency’s Perspective

Increasing demands for capital expansion combined with a continued weak economy make partnerships with private entities an attractive option for financing new campus facilities. But before forming partnerships, an institution must review the possible trade-offs, including implications of those partnerships on the institution’s risk profile, debt capacity, and credit rating. To learn more about how a rating agency will evaluate […]

Mobile Marketing and QR Codes: Some Key Tips

Last June, Ball State University released a study showing that of college students owning phones, 49 percent owned smartphones; the number had doubled since 2009. In the year since, many colleges and universities have launched mobile marketing initiatives or mobile apps for students and alumni, and a few admissions offices have begun experimenting with uses of […]