Sarah Marshall Elliott

Sarah Marshall Elliott is an accomplished brand strategist, as well as marketing and publishing expert. Her career began at USA TODAY, where she worked in marketing, advertising, licensing, new media, and business development. She also launched and served as vice president of advertising/marketing for an innovative new media start-up, USA TODAY SkyRadio.

Sarah spent 10 years in consumer magazine publishing as the publisher of Tuff Stuff Magazines, vice president of advertising/marketing for Sabot Publishing Inc., and publisher/group publisher of Southwest Art Magazine, American Cowboy, and The Collector’s Guide to Art in New Mexico. She was also the founding publisher and editor of the magazine Living West.

Before joining Virginia Tech in June of 2015, Sarah owned a brand consultancy and served as director of marketing and brand strategy for Virginia Farm Bureau. As Virginia Tech’s assistant vice president of marketing, she leads the university’s centralized creative services department, which includes institutional branding, photography/videography, licensing, and publishing areas.

Sarah launched Capstone Brand Partners (https://capstonebrandpartners.com/) in 2019, a higher education marketing consultancy founded to help colleges and universities find and navigate the right path to strengthen, optimize, and empower their brands.

She also owns Game Day Publications, LLC − a children’s book publishing company − and has authored and published two books: Learning Football with The Hokie Bird® and Learning Football with Duke Dog®.