Robert E. Johnson, Ph.D.

As president of Bob Johnson Consulting, LLC, Bob has worked with 72 colleges, universities, and professional associations since 2006 to develop strong online marketing communication programs. Specialties include Customer Carewords research to better engage website visitors, marketing communication reviews of college and university websites, and “Writing Right for the Web” workshops. He is a partner with Gerry McGovern at Customer Carewords, Ltd in Dublin, Ireland.

Bob is the editor of the popular email newsletter Your Higher Education Marketing Newsletter, sent monthly to 3,500 subscribers; the @highedmarketing Twitter site, with more than 6,500 followers; and “Bob Johnson’s Blog on Higher Education Marketing.” He is also the author of chapters in Advancement and the Web: Thriving in a New World and Transforming Your Web Site into a Collaboration Marketing Tool, and co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies. Both are CASE publications.