Peter Kaufman
Professor, Illinois State University, College of Business
Prior to joining academia, Dr. Kaufman worked in sales for Nabisco Biscuit Company. In this capacity he managed territories and developed and implemented store level sales promotions. On a Fulbright, he gained international experience working in planning for DuPont in Mexico City and separately as a Thomas J. Watson Fellow spent one year in Mexico interviewing executives and government officials regarding their perceptions of free trade.
At the university he has been a co-director on a U.S. Department of Education grant and was also awarded a Small Business Administration grant to promote international business education at Illinois State University. These grant monies total $250,000. Most recently he has co-created interdisciplinary minors in Business Environment & Sustainability and Analytics.
Through classes and grant sponsored activity, he has consulted extensively with U.S. companies in the following areas: automobiles, packaging, eye-wear, chemicals, agriculture, beverages, medical devices, air filtration, and construction.
Dr. Kaufman’s teaching interests include Marketing Strategy, International Marketing, Sustainability, and Career Management. He has received numerous teaching awards, including:
Wilma Jean Alexander Innovation Award (College of Business) (2008)
American Marketing Association Prentice Hall Solomon-Marshall-Stuart Award for Innovative Excellence in Education (national) (2008)
Outstanding Team Research Award (university-wide) (2012)
MBA Professor of the Year (College of Business) (2012, 2017)
Amar Kamath Faculty Innovation Award (College of Business) (2012, 2014)
His research interests include marketing strategy, brand licensing, retailing, new product development, and sustainability. He has presented his research at conferences organized by the American Marketing Association and the Marketing Science Institute and has published research in leading marketing journals such as the Journal of the Academy of Marketing Science, Journal of Marketing, and the Journal of Marketing Research.