Developing a Foundation for Sustained Philanthropic Support: A Certificate Program for Deans and Academic Leaders

Developing a Foundation for Sustained Philanthropic Support: A Certificate Program for Deans and Academic Leaders

Engage alumni and donors with collaborative, purpose-driven opportunities that align with their passions. 

Starting January 13, 2025

Check back soon for more 2025 dates!

Overview

Alumni participation has steadily declined across institutions of higher education in the United States for several decades. And increasingly, donors are taking their philanthropic inclinations to organizations where they can give to specific purposes with targeted outcomes. The most successful deans and academic leaders are attuned to this reality and work in concert with their advancement colleagues to help alumni and donors see how the institution’s capabilities align with alumni and donor passions to make a significant, sustainable difference in society together. Understanding how to facilitate philanthropic engagement from alumni and donors by providing them with portals of purpose to give through your institution, rather than to it, can restore and sustain your student experience and alumni affinity for years to come.

Join us for a five-week certificate program designed to teach you how leadership, collaboration, and philanthropic vital signs can combine into a larger strategy to strengthen donor engagement with your unit. Specifically, you’ll learn:

  • Leadership: What your leadership style looks like in both normal and stressful situations, as well as how you can adapt your style while interacting with alumni and donors.
  • Collaboration: How to strengthen relationships with colleagues to foster a culture of philanthropy.
  • Philanthropic Vital Signs: The four elements of a healthy fundraising operation—appreciation, affiliation, agency, and accountability—and how to use them to make alumni and donors feel valued.

As a culminating activity, you will create an action plan for the year ahead focused on improving collaboration and the health of your philanthropic vital signs, and you’ll discuss with your peers how to overcome any barriers you may face to implement it.

This certificate program is designed to complement and serve as a primer for our in-person conference, Fundraising for Deans and Academic Leaders. At this conference, the knowledge you gain in the certificate program will be expanded upon and practiced through dialogue and interactive activities with academic leader and development peers from across the country.

Register for the March 2025 session of this conference soon, as space is limited to 30 participants!

Who Will Benefit

Current or aspiring deans, assistant or associate deans, center or institute directors, chairs, and other academic leaders will benefit from this course. If you are looking to improve your partnerships with colleagues, alumni, and donors while creating a thriving culture of philanthropy, you will benefit from this experience.

How it Works

Receive weekly emails with on-demand videos and activities that can be completed over the course of the week.

Attend two live sessions to apply your learning and engage in dialogue with peers from across the country. These sessions will be recorded and available on-demand for those who can’t attend live.

Earn a certificate of completion. 

Hurry! The next cohort starts January 13, 2025.

Program Curriculum

Week 1 – Understanding Your Leadership Style: The Five Paths to LeadershipSM Self-Assessment

Format: On-Demand and Live | Approximate Time Commitment: 2 hours 

Developing self-awareness as an academic leader can enable you to collaborate more effectively with colleagues, alumni, and donors. To begin our time together, you will complete the Five Paths to LeadershipSM Self-Assessment and examine your natural leadership style under both normal and stressful circumstances. Using this framework, you will consider how you show up in conversations and opportunities related to philanthropy for your academic unit.

Recommended Schedule:

Monday – 25 minutes (On-Demand)

Watch:

  • Week 1 Introduction Video

Complete the Five Paths to LeadershipSM Self-Assessment

Thursday – 90 minutes (Live)

Attend:

  • Live Session – Making Sense of Your Assessment Results

Complete Activities

Week 2 – Connecting Leadership, Collaboration, and Philanthropic Facilitation

Format: On-Demand | Approximate Time Commitment: 1 hour

Collaboration is a critical component of fostering a culture of philanthropy for your academic unit. How well you interact with colleagues can influence the outcomes you are able to achieve with alumni and donors. This week, you will consider what internal relationships you need to nurture to support your institutional efforts to strengthen alumni affinity and donor participation. 

Recommended Schedule:

Monday – 5 minutes (On-Demand)

Watch:

  • Week 2 Introduction Video

Tuesday – 27 minutes (On-Demand)

Watch:

  • Dean, Institutional Advancement, and Development Officer Relationships

Complete Activities

Thursday – 14 minutes (On-Demand)

Watch:

  • Collaborating with Others in Your Culture of Philanthropy
    • Development Officer
    • Central Advancement
    • Faculty and Department Chairs
    • Your Leadership Team and Staff
    • Provost, President, and Executive Leadership
    • Alumni, Advisory Board Members, and Donors
    • Aligning Collaborative Efforts to Advance Your Culture

Complete Activities

Week 3 – Creating the Conditions for Sustained Philanthropic Support: Part I  

Format: On-Demand | Approximate Time Commitment: 2 hours 

This week you will be introduced to a purpose-driven model of philanthropy, supported by the four philanthropic vital signs that indicate the health of a fundraising operation—appreciation, affiliation, agency, and accountability. You will consider what you know about alumni appreciation and practice listening to donors through discovery conversations. In doing so, you can identify pathways for them to give through your institution, rather than to it.

Recommended Schedule:

Monday – 30 minutes (On-Demand)

Watch:

  • Week 3 Introduction Video Framing
    • About Jim
    • The Fundraising Model of the Future
    • Philanthropic Vital Signs

Complete Activities

Tuesday – 1 hour 10 minutes (On-Demand)

Watch:

  • Appreciation
    • Discovery Initiative Story
    • Key Components of Running a Discovery Interview
    • Interpreting Responses from Discovery Interviews
    • Other Advice for Planning Discovery Interviews

Complete Activities

Wednesday – 23 minutes (On-Demand)

Watch:

  • Appreciation (Continued )
    • Incorporating More Listening in Everyday Donor Conversations
    • Interpreting Responses from Everyday Donor Conversations

Complete Activities

Week 4 – Creating the Conditions for Sustained Philanthropic Support: Part II

Format: On-Demand | Approximate Time Commitment: 1.5 hours 
Eighty percent of volunteers contribute philanthropically to the organizations to which they give their time. This week, you will explore ways in which you can develop opportunities for alumni and donors to meaningfully engage with your academic unit to strengthen their affiliation. You will begin identifying portals of purpose that align with donor passions and drafting whitepapers that give donors agency to make a significant, sustainable difference in the world. You’ll also consider how collaboration is critical to demonstrating the impact of donor giving. 

Recommended Schedule:

Monday – 20 minutes (On-Demand)

Watch:

  • Week 4 Introduction Video
  • Affiliation 

Complete Activities

Tuesday – 43 minutes (On-Demand)

Watch:

  • Agency 
    • The Difference Between Fundraising and Charity 
    • Identifying Issues and Outcomes for Portals of Purpose 
    • Capturing Portals of Purpose in Whitepapers 

Complete Activities

Thursday – 20 minutes (On-Demand)

Watch:

  • Accountability
  • Call to Action

Complete Activities

Week 5 – Reflecting on Your Role in Philanthropic Facilitation 

Format: On-Demand and Live | Approximate Time Commitment: 3 hours 

You’ll bring together everything you’ve learned through reading and examining a case study to identify how leadership, collaboration, and the philanthropic vital signs lead to successful philanthropic facilitation with a donor. You’ll also create an action plan for the year ahead focused on improving collaboration and the health of your philanthropic vital signs, and you’ll discuss with your peers how to overcome any barriers you may face for implementing it. 

Recommended Schedule:

Monday – 1 hour (On-Demand)

Watch:

  • Week 5 Introduction Video

Read:

  • Chapter 5 – The Essentiality of Collaboration from The Future of Fundraising: Adapting to Changing Philanthropic Realities by Jim Langley 

Tuesday – 30 minutes (On-Demand)

Complete Activities

Thursday – 1 hour 30 minutes (Live)

Attend:

  • Live Session – Planning for Your Philanthropic Future with Jim Langley

Next Cohort Starts January 13, 2025

Get in Touch With Us

Contact your partner success manager for help.

Ryan Coleman

Partner Success Manager
ryan@academicimpressions.com

Portrait of Terry Coleman

Terry Coleman

Partner Success Manager
terry@academicimpressions.com

Portrait of Yianna Kappas

Yianna Kappas

Partner Success Manager
yianna@academicimpressions.com

Breanne Holloway

Breanne Holloway

Partner Success Manager
breanne@academicimpressions.com

Portrait of Roshaon Tytar

Roshaon Tytar

Director of Partner Success
roshaon@academicimpressions.com

portrait of Niecie Washington

Niecie Washington

Associate Director of Partner Success
niecie@academicimpressions.com

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