Overview
Alumni participation has steadily declined across institutions of higher education in the United States for several decades. And increasingly, donors are taking their philanthropic inclinations to organizations where they can give to specific purposes with targeted outcomes. The most successful deans and academic leaders are attuned to this reality and work in concert with their advancement colleagues to help alumni and donors see how the institution’s capabilities align with alumni and donor passions to make a significant, sustainable difference in society together. Understanding how to facilitate philanthropic engagement from alumni and donors by providing them with portals of purpose to give through your institution, rather than to it, can restore and sustain your student experience and alumni affinity for years to come.
Join us for a five-week certificate program designed to teach you how leadership, collaboration, and philanthropic vital signs can combine into a larger strategy to strengthen donor engagement with your unit. Specifically, you’ll learn:
- Leadership: What your leadership style looks like in both normal and stressful situations, as well as how you can adapt your style while interacting with alumni and donors.
- Collaboration: How to strengthen relationships with colleagues to foster a culture of philanthropy.
- Philanthropic Vital Signs: The four elements of a healthy fundraising operation—appreciation, affiliation, agency, and accountability—and how to use them to make alumni and donors feel valued.
As a culminating activity, you will create an action plan for the year ahead focused on improving collaboration and the health of your philanthropic vital signs, and you’ll discuss with your peers how to overcome any barriers you may face to implement it.
This certificate program is designed to complement and serve as a primer for our in-person conference, Fundraising for Deans and Academic Leaders. At this conference, the knowledge you gain in the certificate program will be expanded upon and practiced through dialogue and interactive activities with academic leader and development peers from across the country.
Register for the March 2025 session of this conference soon, as space is limited to 30 participants!
Who Will Benefit
Current or aspiring deans, assistant or associate deans, center or institute directors, chairs, and other academic leaders will benefit from this course. If you are looking to improve your partnerships with colleagues, alumni, and donors while creating a thriving culture of philanthropy, you will benefit from this experience.
How it Works
Receive weekly emails with on-demand videos and activities that can be completed over the course of the week.
Attend two live sessions to apply your learning and engage in dialogue with peers from across the country. These sessions will be recorded and available on-demand for those who can’t attend live.
Earn a certificate of completion.
Hurry! The next cohort starts January 13, 2025.
Program Curriculum
Week 1 – Understanding Your Leadership Style: The Five Paths to LeadershipSM Self-Assessment
Format: On-Demand and Live | Approximate Time Commitment: 2 hours
Developing self-awareness as an academic leader can enable you to collaborate more effectively with colleagues, alumni, and donors. To begin our time together, you will complete the Five Paths to LeadershipSM Self-Assessment and examine your natural leadership style under both normal and stressful circumstances. Using this framework, you will consider how you show up in conversations and opportunities related to philanthropy for your academic unit.
Recommended Schedule:
Monday – 25 minutes (On-Demand)
Watch:
- Week 1 Introduction Video
Complete the Five Paths to LeadershipSM Self-Assessment
Thursday – 90 minutes (Live)
Attend:
- Live Session – Making Sense of Your Assessment Results
Complete Activities
Week 2 – Connecting Leadership, Collaboration, and Philanthropic Facilitation
Format: On-Demand | Approximate Time Commitment: 1 hour
Collaboration is a critical component of fostering a culture of philanthropy for your academic unit. How well you interact with colleagues can influence the outcomes you are able to achieve with alumni and donors. This week, you will consider what internal relationships you need to nurture to support your institutional efforts to strengthen alumni affinity and donor participation.
Recommended Schedule:
Monday – 5 minutes (On-Demand)
Watch:
- Week 2 Introduction Video
Tuesday – 27 minutes (On-Demand)
Watch:
- Dean, Institutional Advancement, and Development Officer Relationships
Complete Activities
Thursday – 14 minutes (On-Demand)
Watch:
- Collaborating with Others in Your Culture of Philanthropy
- Development Officer
- Central Advancement
- Faculty and Department Chairs
- Your Leadership Team and Staff
- Provost, President, and Executive Leadership
- Alumni, Advisory Board Members, and Donors
- Aligning Collaborative Efforts to Advance Your Culture
Complete Activities
Week 3 – Creating the Conditions for Sustained Philanthropic Support: Part I
Format: On-Demand | Approximate Time Commitment: 2 hours
This week you will be introduced to a purpose-driven model of philanthropy, supported by the four philanthropic vital signs that indicate the health of a fundraising operation—appreciation, affiliation, agency, and accountability. You will consider what you know about alumni appreciation and practice listening to donors through discovery conversations. In doing so, you can identify pathways for them to give through your institution, rather than to it.
Recommended Schedule:
Monday – 30 minutes (On-Demand)
Watch:
- Week 3 Introduction Video Framing
- About Jim
- The Fundraising Model of the Future
- Philanthropic Vital Signs
Complete Activities
Tuesday – 1 hour 10 minutes (On-Demand)
Watch:
- Appreciation
- Discovery Initiative Story
- Key Components of Running a Discovery Interview
- Interpreting Responses from Discovery Interviews
- Other Advice for Planning Discovery Interviews
Complete Activities
Wednesday – 23 minutes (On-Demand)
Watch:
- Appreciation (Continued )
- Incorporating More Listening in Everyday Donor Conversations
- Interpreting Responses from Everyday Donor Conversations
Complete Activities
Week 4 – Creating the Conditions for Sustained Philanthropic Support: Part II
Format: On-Demand | Approximate Time Commitment: 1.5 hours
Eighty percent of volunteers contribute philanthropically to the organizations to which they give their time. This week, you will explore ways in which you can develop opportunities for alumni and donors to meaningfully engage with your academic unit to strengthen their affiliation. You will begin identifying portals of purpose that align with donor passions and drafting whitepapers that give donors agency to make a significant, sustainable difference in the world. You’ll also consider how collaboration is critical to demonstrating the impact of donor giving.
Recommended Schedule:
Monday – 20 minutes (On-Demand)
Watch:
- Week 4 Introduction Video
- Affiliation
Complete Activities
Tuesday – 43 minutes (On-Demand)
Watch:
- Agency
- The Difference Between Fundraising and Charity
- Identifying Issues and Outcomes for Portals of Purpose
- Capturing Portals of Purpose in Whitepapers
Complete Activities
Thursday – 20 minutes (On-Demand)
Watch:
- Accountability
- Call to Action
Complete Activities
Week 5 – Reflecting on Your Role in Philanthropic Facilitation
Format: On-Demand and Live | Approximate Time Commitment: 3 hours
You’ll bring together everything you’ve learned through reading and examining a case study to identify how leadership, collaboration, and the philanthropic vital signs lead to successful philanthropic facilitation with a donor. You’ll also create an action plan for the year ahead focused on improving collaboration and the health of your philanthropic vital signs, and you’ll discuss with your peers how to overcome any barriers you may face for implementing it.
Recommended Schedule:
Monday – 1 hour (On-Demand)
Watch:
- Week 5 Introduction Video
Read:
- Chapter 5 – The Essentiality of Collaboration from The Future of Fundraising: Adapting to Changing Philanthropic Realities by Jim Langley
Tuesday – 30 minutes (On-Demand)
Complete Activities
Thursday – 1 hour 30 minutes (Live)
Attend:
- Live Session – Planning for Your Philanthropic Future with Jim Langley
Next Cohort Starts January 13, 2025
Get in Touch With Us
Contact your partner success manager for help.
Ryan Coleman
Partner Success Manager
ryan@academicimpressions.com
Terry Coleman
Partner Success Manager
terry@academicimpressions.com
Yianna Kappas
Partner Success Manager
yianna@academicimpressions.com
Breanne Holloway
Partner Success Manager
breanne@academicimpressions.com
Roshaon Tytar
Director of Partner Success
roshaon@academicimpressions.com
Niecie Washington
Associate Director of Partner Success
niecie@academicimpressions.com