Encore: Securing the Gift: Making the Ask with Confidence
Gift officers can sometimes feel uncomfortable making the ask for a variety of reasons, and the anxiety they can produce may be felt and mirrored by donors, leading to a “no.” However, not making the ask can lead to missed opportunities and a loss of momentum with key prospects. A successful ask comes down to the relationship you’ve built with the donor, being clear about your role and intent, and a strong solicitation strategy that leads up to this moment. This approach requires knowing your prospect well: understanding their giving history, what motivates them to give, and the relationships they’ve built with the different stakeholders at your institution. Join this session to gain insights on how to strategically approach a prospect you have in mind to make the ask. When done right, this moment in a donor relationship should come organically with the assurance that the answer will be a yes—and if it is not, that the relationship will remain on solid ground, and you will get another opportunity to make an ask in the future. How It Works: If you missed the event when it took place in June of 2023 or you have been meaning to engage with […]