Once you have defined your institution’s strategic messages and found your leader’s voice, the next task for your speechwriting assignment is to get words on the page. But knowing how to keep your listeners’ attention can be especially challenging when you aren’t a full-time speechwriter. Join our expert instructor, Chuck Toney, online for easy-to-implement tips on how to effectively incorporate technical and rhetorical tactics into your next speechwriting assignment. You will learn how to prepare the physical text of the speech and how to add impact through devices such as repetition, alliteration, rhythm, and emphasis. You will also leave the session with three types of speeches every campus speechwriter should have ready for delivery.
The human and technological resources needed to ensure student success online are expensive to acquire and difficult to maintain. Consequently, institutions must make data-driven decisions about where to invest their resources. However, the data needed to inform such choices can be hard to isolate and are subject to misinterpretation given the complexities and constantly changing characteristics of online education. Examine how you can use metrics to better support retention efforts and improve the success rates of your online students. This webcast will address the use of data for modeling and prediction, and evaluating the effectiveness of interventions, including: Data available to your institution Mechanisms for obtaining data Conclusions that can and cannot be drawn from data about your retention and success initiatives Identifying at-risk students through analysis of predictive behaviors Using interventions to help reduce the risks Monitoring the interventions for effectiveness
Selecting a learning management system (LMS) is a complex endeavor that requires spending hundreds of hours vetting different options; balancing the competing needs of faculty, students, and administrators; and making a multi-year commitment. Join us online as our instructor walks you through the crucial steps for selecting an LMS on your campus. Having recently selected a new solution for his own campus, Tom Cavanagh will share a collaborative process for vetting, evaluating, and selecting the right LMS for your institution. You will leave this webcast with proven approaches and key considerations to effectively guide your selection. While this program will help you better understand the process for selecting an LMS, it is not intended to help you evaluate your current system or explore features within specific platforms.
Career services are one of the most requested resources from alumni. Capitalize on this interest by expanding your online offerings to include a live and recorded webinar series. Join us online to learn how you can develop a low-cost, online, career programming series that engages your alumni as both participants and presenters. Through a showcase of the program at Georgetown University, our expert instructor will share information and advice around the key components of an alumni career services webinar series, including: Choosing a platform to deliver your webinars Selecting the right topics to interest your alumni Recruiting and managing engaging presenters to deliver your content Marketing your programming appropriately Assessing your programming
Effectively balancing both the immediate and long-term institutional goals of space efficiency requires a sophisticated understanding of all campus space. Yet, many space administrators continue to work with rudimentary databases that reveal little beyond room type, location, and square footage. Administrators who are able to redefine and allocate space according to room condition, technology specifications, occupancy, and other telling characteristics possess the sophisticated data necessary to cut through challenging political barriers and become better advocates for the existing space on their campus. Join us for an online training that walks through the process of building and implementing a robust space database that provides the information to drive data-informed decisions on your campus. You will leave with key considerations and an overarching framework for transforming your space tracking techniques in developing a strategic space model for your institution.
Does general education represent a canon of knowledge, a set of skills, readiness for a student’s major, or simply a certain number of credits? These questions, along with increasing employer demands and student expectations for developing necessary competencies make it imperative to carefully assess your institution’s general education program. However, general education is difficult to assess because students’ core competencies can be obtained through various pathways. Join your colleagues in this webcast to discuss various methods for assessing the goals and quality of general education. Our expert instructor will focus on using low cost, low effort, turn-key tools to assess general education. This assessment approach, if done effectively, leads to improved student learning and addresses the skills gap that employers demand.
Advancement shops are increasingly turning to predictive models to assess their donor pools and ensure that their most valuable donors are receiving the appropriate level of attention. Despite this trend, many front-line fundraisers are still unclear about what predictive modeling is, how it can be leveraged in their everyday work, and how to calculate a return on investment from the use of predictive models. Join us online to learn the fundamentals of predictive modeling and how your shop can use this model to guide your fundraising strategy. You will hear case studies from institutions across the country that have successfully integrated predictive modeling into their operations.Included in your registration fee is a comprehensive glossary of terms commonly used when discussing predictive analytics.
Empowering students to mentor and advise peers can reduce staff workload and free up resources to be leveraged elsewhere on campus. However, detailed planning is required to ensure that your peer mentor programs seamlessly integrate with your first-year student programs. Before launching a program of your own, you must learn how to effectively: Identify where peer mentors can influence first-year persistence Recruit and train peer mentors Assess your program’s effectiveness Join us to learn how to build a peer mentor component into your first-year student programming. Centered on Longwood University’s model, this webcast will prepare you to design a program that utilizes a team of peer mentors to engage first-year students and positively affect student persistence.
Do you have limited resources for your planned giving program? Students are a low-cost and effective option for reaching out and connecting with your most loyal donors. Join us online as our expert instructor introduces a student calling program that consistently uncovers current leadership giving members and exceptional prospects. Along with gaining a thorough understanding of how to begin such an initiative at your institution, you will learn tactics for: Selecting, motivating, training, and retaining the right student callers Communicating your effort internally and externally Managing handoffs between student callers and professional staff Getting started in a variety of shop settings
To accommodate increasing demands for flexibility from students, many institutions offer online orientations. However, not all online orientations are effective retention tools, and they may be inferior to in-person orientations. Is your online orientation interactive, assessment based, and conducive to learning? You can increase the effectiveness of your online orientation programs by implementing research-supported online instructional strategies. This webcast will help you develop or improve your online orientation with a learner-centered approach to programming for new students. Showcasing sample online orientation activities, our expert instructor will provide tips based on research and practice, so you can develop a more effective and engaging online orientation at your institution.
Learn how students can serve as effective philanthropic ambassadors for your shop. Agenda How are you currently using students in your shop? Institutional context: K-State’s program creation Role of student foundation Primary functions Recruiting and retaining members Breaking down student roles and responsibilities Needs assessment Nominations and application process Interview and selection process Membership retention Professional development for students Creating and shaping your messaging for your program First five steps for starting your own student foundation
Creating a compelling capital campaign brand takes detailed planning and skilled timing. Agenda Branding 101: Understanding what a brand is Linking your institutional and campaign brand Which comes first? Do people give to an institution or to a campaign? How can a campaign brand resonate with and challenge the institutional brand? Examples of complementary institutional and campaign brands 9 creative principles of campaign communications, including: Keep it simple Tell stories Get a personality Getting started: Planning and deploying a brand for your campaign Resourcing a campaign brand Answering three fundamental questions
Mid-career faculty members (tenured-system faculty members) form a large and important component of the academic workforce who experience unique challenges. Academic life has a short career ladder, and many tenured faculty members reach a plateau where opportunities for advancement decline. Further, there has been relatively little research on tenured faculty and on best practices to support tenured faculty members through this extended career stage. Join our expert instructors online to identify the needs, interests, and challenges of tenured faculty members as well as productive practices and recommendations to address them. Featuring the award-winning work done at Michigan State University, this webcast can serve as a starting point for an important conversation within your faculty leadership team.
Determining if your fundraising professionals are meeting their dollar goals is relatively easy. However, your prospect research and management positions are fundamentally different, requiring an evaluative approach that balances front-line needs with production timeframe realities. Join us online to learn how to develop prospect research and management staff metrics for your shop. Our expert instructor, Marianne M. Pelletier, Senior Consultant, Cornell University, will share three evaluation models for both prospect researchers and managers, and you will leave knowing which model will work best for your shop. We will also discuss: Setting realistic expectations around performance metrics Specific metrics for both prospect researchers and managers Effectively tracking your solution and graphing results Building buy-in for your solution
A well-designed sophomore living experience program applies student development theory to sophomores, fosters student engagement, increases interaction with faculty and staff, and increases retention. Join us online to learn specific steps you can take to get your sophomore living-learning community program off the ground or what you can do to improve an existing program. Our expert instructors will share information about the following: Considerations to use when designing a sophomore living-learning community Identifying partnerships you need to pursue for an effective sophomore living-learning community How to assess the success of your program using best practices and national assessment instruments
Learn how you can assess potential new markets by understanding which data trends matter most. Agenda Introduction to data trends and new markets National data trends to consider when exploring new markets Enrollment and graduation trends Economic trends Legislative trends Tools that will help you better understand the data Interpretation of trends and informing strategy
Learn how targeted apps can help you reach your engagement and giving goals. Agenda Friday, March 29, 2013 1:00 – 2:30 p.m. EDT The big picture: smart strategy What does an online and social media engagement strategy look like? Where do apps fit into this strategy? What tactics can you deploy to meet the goals of an engagement strategy? App essentials: a quick overview Current app capability and device opportunities Technical skill sets required Aligning your resources for app development and administration Assembling the right app development team Service options and essentials Setting reasonable expectations Development and maintenance timelines Staff structure and suggestions Successful app case studies Lehigh/Lafayette challenge Lehigh reunion app Ohio State “O-H-I-O†app Key considerations for getting started
For many veterans, making the transition from life in a war zone to life as a college student can be challenging. More than ever before, disability services staff members, with their understanding of the unique challenges veterans are facing, can often become advocates for helping veterans connect to available resources. Join us online as our experienced instructor details specific accommodations that your disability office might consider for veteran students. This event will emphasize how disability service administrators can train others on campus to better serve veteran students with physical and psychological disabilities and help them succeed academically and socially. Our instructor will also suggest some longer-term projects you can use to more broadly assist veterans through disability services
Learn how you can begin to create an adaptable and mobile-friendly design framework for your institution’s website using responsive design. Agenda Why responsive design Trends in higher ed responsive design Responsive design ingredients Content and design considerations Using analytics UI and design patterns Technical considerations Adaptive vs. responsive design Graceful degradation vs. progressive enhancement Responsive Design and your CMS Leveraging frameworks Developing and marketing templates Staffing considerations Time to implement Steps to get started
Gather your team for a refresher on the intricacies of Clery Act compliance. Agenda for Pre-Webcast Recording View this Pre-webcast recording Overview of your Clery obligations Making full use of the updated handbook Going beyond crime reporting Agenda for Webcast Review of pre-session recording Managing crime data Dealing with on- and off-campus geography Informing and training campus security authorities Systemizing your relationship with local police Crime math and policy under Clery Expanded hate crime reporting standards Sex offenses and victim services Reporting for recently-acquired campus properties The annual security and fire safety report Publication deadline and format requirements (electronic versus print considerations) Handling multiple campuses and distribution requirements Reporting to the Department of Education Everyday crime disclosure considerations Providing notice to prospective students and employees Emergency notification and evacuation issues Ongoing compliance maintenance Establishing and training a security compliance team Records retention requirements and preparing for a review