Mobile Web Design for Student Recruitment

Improve your student recruitment efforts by optimizing your website for mobile devices. Agenda Audience needs and expectations: Now and into the future Identifying the web design tools Developing strategies to meet your goals: Reaching potential students Developing admissions functionality Measurement and analytics Prioritizing staff and resources Making the pitch for funding

Blended Course Design Principles

Instructional designers and course developers are facing new design challenges amid increased demand for high-quality blended courses and programs. When executed properly, blended courses provide a high level of engagement from learners and establish measurable learning outcomes with the means for achieving them. How are you ensuring that the blended courses you are designing combine the best components of both online and face-to-face classes? Join us online as we discuss blended course design principles and how they align with instructional strategies. You will learn how to: Use instructional design strategies for online courses Organize content into instructional modules Align course objectives, activities, and assessments

Effectively Implementing Your Social Media Policy

An effective social media policy can reduce your legal liabilities and strengthen your institution’s brand. View this pre-webcast recording on developing your social media policy. This presentation will provide a great starting point for developing your own comprehensive social media policy and prepare you for the implementation phase covered in this webcast. Agenda Review of Essential Elements of a Social Media Policy Training of Your Policy Facilitation options Resources Policy Deployment and Implementation Messaging Planning for ongoing changes Change management processes Ensuring Compliance Best practices to have staff comply Ongoing enforcement

Branding and Marketing Your Leadership Annual Giving Program

A vibrant leadership annual giving program not only serves as the core of a successful annual fund, but it can be one of the best tools to build the pipeline to major gifts. Yet, institutions struggle with how to create a separate identity for their leadership giving programs, and how to best communicate the opportunities available and their impact on the institution. In this online training, our expert instructors will show you how they strategically restructured their leadership annual giving program communications with enhanced branding, specific and targeted solicitations, and a more robust stewardship strategy.

Improving First-Year Student Experience Programs for At-Risk Students

First-Year Student Experience (FYSE) programs have been identified as a high-impact practice for increasing student persistence and success. Yet, many student populations remain at risk for attrition because they aren’t getting connected to critical resources when and how they need them most. Are your FYSE programs doing everything they can to strategically support at-risk students to ensure they return to campus for their second year? Join us for an online training to learn how to maximize your FYSE program’s effectiveness for at-risk student populations. Our expert faculty will walk you through national trends and how to create a localized plan of action on your campus. In addition, you’ll learn how to measure, evaluate, and report outcomes data to ensure your FYSE program is having the greatest impact on student success.

Social Media Metrics and ROI for Admissions

Are you able to measure how your social media efforts impact recruitment and admissions for your institution? Agenda Setting social media metric benchmarks and goals Research / Case studies Connecting activities and department goals Auditing your efforts Establishing a baseline Tracking time investment Identifying what to measure and track and when Qualitative measures Quantitative analytics Reporting styles Quarterly and annual reports Calculating ROI Establishing communication benchmarks How to calculate the “cost†of your social media efforts Tracking the impact of your social media efforts Linking “cost†and impact to determine worth How to use this information to make efficient social media choices going forward Allocating resources Refining content strategies

Creating a Stop-Out Program to Increase Completion

Many institutions report that retention and graduation rates for students are declining due to a “stop-out” phenomenon. Employment, family, and financial issues are just some of the complex logistical concerns contributing to students’ suspension of study. Institutional stop-out programs offer the support, counseling, and procedural engagement that help these students return to school and complete their degrees. However, implementing a stop-out program carries challenges from gathering the right data to strategic outreach and creating campus-wide buy-in. Learn about the University of North Carolina at Charlotte’s 49er Finish Program, an effective stop-out project in action; start taking the steps to create a program on your campus.

Onboarding Spring Admits for Future Success Webcast Recording

Approximately 25% of students begin college at a time other than fall term, yet many institutions don’t reflect this in their onboarding processes. Recent research suggests that students starting in non-fall terms encounter substantially different challenges in campus orientation, socialization, and academic performance. These challenges pose a direct threat to both student retention and success. The onboarding process for spring admits begins well before the term itself and is critical to building strategies for student success. Join us to learn about current research and hear practical examples for implementing suggested best practices.

Growing and Supporting Online
Programs Internationally

Pursuing international markets in online education can bring in new revenue and a more prestigious global image. However, efficiently expanding these programs to reach or meet an international need in education can be difficult. In order to capitalize on your programs’ competitive advantage, specific processes and support structures must be designed to target and align with the potential market. Join us for an online training where our experienced instructors will discuss the expansion of online programs for international audiences. Using a SWOT Analysis approach, we will discuss the competencies needed to find the right fit for your program and the building of an internal support model to meet the distinctive needs of an international audience.

Fundraising Ethics: 10 Techniques for Working with Donors with Dementia

Managing and engaging aging donors is a sensitive issue for both development officers and donors’ families. Many development officers are not properly trained to recognize signs of dementia and Alzheimer’s, and soliciting gifts from donors when they are not of sound mind or body can result in lawsuits and other reputational issues for an institution. Join us online to learn how to recognize signs of dementia, and gain 10 tools for managing and engaging donors who are exhibiting these signs. Our expert instructor will share a variety of case study examples, leaving you equipped to deal with any delicate situations you encounter with your aging donors.

Hazing Prevention: Initiating a Campus-Wide Culture Change

Many campuses only become aware of hazing issues after a crisis, prompting a reactive approach to fix the problem. Hazing prevention initiatives are not new, but often fall flat because they do not take into account the underlying cultural change that must occur to address this systemic challenge. Join us to learn how to implement a framework that encompasses a community-based, long-term, comprehensive approach to hazing prevention. Using a case study format, we will highlight an award-winning program that was able to address the roots of hazing activities to effect a campus-wide shift in culture.

Communicating Institutional Value to Prospective Students

Are you losing students because your value proposition to prospective students and parents simply communicates price? Agenda Introduction Value defined Key perceptions of value (considerations for prospective audience) Key components of value Data gathering Internal sources (surveys, post-graduation plans) External sources (organizations, 3rd party studies) Applying value and data to message 10 key strategic questions in value communication Venues for message delivery Stories that convey value Communication tactics from a variety of institutional contexts Final thoughts and keys moving forward

Developing Vendor Partnerships for Online Programs Webcast Recording

Third party vendors can provide a wide array of expertise, specifically in increasing the enrollment and capacity of universities’ online offerings. However, extracting the most value from these partnerships requires developing an effective and lasting framework. Diligent preparation and a comprehensive approach allow your institution to take advantage of vendor partnerships while avoiding unnecessary costs. Join us for an online training to learn strategies that will help you develop a framework for successfully partnering your institution with third party vendors. We will discuss: Institutional readiness Negotiating the contract Partnership management

Integrating Information Literacy in First Year Student Programs

Learn how integrating information literacy into your first-year experience programs can improve student success. Agenda After providing a brief overview of the first-year experience movement, our expert instructor will share practical tips and advice on the following aspects of information literacy programs: Developing shared goals  Information literacy outcomes Role of the entire campus Student development theory Integrating creative partnerships Institutional examples Involving parents and advisors Designing your curriculum Faculty-lead seminars Embedding librarians in first-year seminars

Responsive General Collection Management: Integrating Stakeholder Input

It may seem difficult to both balance space management in your academic library and continue to cultivate a thriving general collection that meets the needs of 21st century faculty and students. However, strong weeding and storage policies offer an effective way to meet both aims. The key is to move beyond just reviewing circulation data and integrate user input to inform your general collection management. Join us for a webcast that explores how to seamlessly integrate data and user input into your library’s storage and weeding policies. You will leave with five key takeaways and a plan for establishing policies that ensure the viability of your general collection in a way that nurtures the relationship between your library and its most important stakeholders.

Creating Experiential Learning Using Social Media

Learn how you can create social-media-based experiential learning activities that improve student engagement. Agenda Friday, October 25, 2013 1:00 – 2:30 p.m. EDT Integration of social media into curriculum and privacy concerns Creating experiential learning using different types of social media Best practices and effective uses of social media Live discussion Google+ for conducting office hours Google Hangouts for guest lecture/incorporating expert speakers Facebook Streaming media Spreaker for experiential exercises SoundCloud for weekly podcasts updates YouTube Content curation Pinterest/Scoop.it Storify Real Time Networking Twitter Facebook

Managing Mobile Devices: BYOD and Loaner Devices

As institutions increasingly leverage mobile learning, certain critical questions are emerging as to how to best manage, distribute, and maintain these mobile devices. Join us online to examine different models and determine which ones may work for you. Using several institutional examples, we’ll answer these important questions: What are some institutional business models for procuring mobile devices? How do you ensure quality and set standards for these devices? How might management strategies differ depending on the mobile devices being used?

Authentic Assessment Strategies for
Online Learning

Online instruction continues to thrive, but instructors and designers struggle to develop effective forms of online assessment. How can an instructor know if students are meeting course objectives or achieving area competencies if tests and quizzes are not primary assessments? How can you ensure academic integrity and curb online cheating? What other forms of assessment are particularly effective in an online environment? Join us online to learn how to design and develop assessment tools in online instructional environments. Our expert instructor will share examples of assessment questions and how to improve them.

Developing and Maintaining a Strategic Space Database

Effectively balancing both the immediate and long-term institutional goals of space efficiency requires a sophisticated understanding of all campus space. Yet, many space administrators continue to work with rudimentary databases that reveal little beyond room type, location, and square footage. Administrators who are able to redefine and allocate space according to room condition, technology specifications, occupancy, and other telling characteristics possess the sophisticated data necessary to cut through challenging political barriers and become better advocates for the existing space on their campus. Join us for an online training that walks through the process of building and implementing a robust space database that provides the information to drive data-informed decisions on your campus. You will leave with key considerations and an overarching framework for transforming your space tracking techniques in developing a strategic space model for your institution.

Assessing the Quality of Your General Education Program

Does general education represent a canon of knowledge, a set of skills, readiness for a student’s major, or simply a certain number of credits? These questions, along with increasing employer demands and student expectations for developing necessary competencies make it imperative to carefully assess your institution’s general education program. However, general education is difficult to assess because students’ core competencies can be obtained through various pathways. Join your colleagues in this webcast to discuss various methods for assessing the goals and quality of general education. Our expert instructor will focus on using low cost, low effort, turn-key tools to assess general education. This assessment approach, if done effectively, leads to improved student learning and addresses the skills gap that employers demand.