Microtargeting to Achieve Enrollment Goals

Have you considered highly tailored marketing campaigns to increase your enrollment? Agenda Trends and Challenges Enrollment patterns and forecasts Cultural barriers related to risk-taking and investing in marketing Reallocation mindset Planning for Enrollment Success Data gathering and analysis Establishing ‘business as usual’ baseline Deciding on new, above-and-beyond tactics Developing a new budgeting approach Making the case with leadership Implementation Timing Campaign management Communications to campus and higher-ups Measurement, Monitoring, and Continuous Improvement Reporting on effectiveness and success Strategies for continuous improvement

Critical Considerations for Accelerated Degree Programming

Launching accelerated programs comes with a distinct set of challenges for a host of campus stakeholders. Proactively addressing these risks will help provide a high quality experience and help ensure it is a suitable long-term program. Join us for an online training designed to help surface the key challenges that accompany the launch of accelerated degree programs. Our expert faculty will show you proven models for integrating and sustaining accelerated programs. This training will provide insight into: Managing the reorganization of complex degree pathways Avoiding student support breakdowns Effectively preparing faculty to aid in student completion

Career Services Skill Building: Supporting International Students

There continues to be a growing number of international students enrolling at U.S. colleges and universities. As these students prepare to graduate and consider jobs in their home countries or abroad, they need extra support navigating the job-search process. We will discuss trends in working with international students, along with programming and resources to support your international students as they navigate opportunities and barriers within their career development. Join us for this online training to learn more about what different campuses are doing to help students create future opportunities. We’ll discuss examples of successful programs and outreach, and participants will have a chance to share what has worked on their campus.

Faculty Development: Ideas for a More Inclusive Classroom

According to the 2014 Open Doors Report, the number of international students at US colleges and universities increased by almost 8% from 2013. As colleges become more culturally diverse, it’s imperative for faculty to enhance their understanding of intercultural competence to better serve and retain this important student demographic. However, many faculty struggle to embrace and take advantage of diversity in the classroom. Join us for an online training that outlines intercultural competency essentials that every faculty member can incorporate into their classroom. In this practically focused session, you will learn important cultural considerations that will help you to incorporate all learners in a global classroom.

Trends in Higher Education
Performance-Based Funding

While states and institutions across the country experiment to find successful funding formulas, all will agree that performance-based funding (also termed outcomes-based funding) is once again gaining momentum. A majority (60%) of states have already adopted measures to allocate public funding on the basis of outcomes, and many more plan to follow suit. The time is now for your institution to begin thinking about how performance-based funding models can represent state and institutional interests while achieving better student outcomes at your institution. Join us for a webcast that addresses key national trends and developments within performance-based funding. In addition, our expert presenters will address ways your institution can collaborate with legislative personnel in developing fair and equitable formulas for allocation.

Direct Mail: Back to Basics

Direct mail continues to be a staple for most advancement shops and annual giving efforts, but the popularity of flashy mailers can leave you wondering what might be best for your shop. To ensure that the foundation of your mailing efforts is strong, it may be time to return to a more basic approach to your direct mail strategy. Join us for an online training as our expert instructor provides cost-effective direct mail strategies for segmenting, messaging, and scheduling that seamlessly integrate into your overarching annual giving strategy.

Advancement Events: Effectively Closing a Campaign

The conclusion of a campaign is the time to recognize the donors, volunteers, and development officers who made success possible. Doing so is critical because these are the stakeholders who will support your institution in the future. Join us online to learn how to effectively close a campaign and lay the foundation for your campus’ next major fundraising effort. Our expert facilitators will share insights on: Planning and budgeting for celebratory events Recognizing donors, volunteers, and development officers Teeing up future fundraising endeavors

Keys to Approaching Tuition Resetting at Your Institution

Amidst the many failed attempts throughout higher education to reduce overall sticker price, Ashland University is now enjoying a second successful year of significant tuition reduction. Come learn how this mid-sized private institution in north-central Ohio successfully carried out a $10,000 sticker price reduction by: Closely examining their market position Designing accurate financial models to account for the impact of tuition reduction Aligning financial aid packages with new tuition prices Utilizing appropriate marketing tactics with prospective and current students. Join us for a webcast led by chief administrators from Ashland University and discover how their successful approaches to these challenges can inform your own tuition reduction strategies.

Understanding Enrollment Management Challenges: A Program for Finance Officers

Enrollment management and finance offices must work more closely together as institutions increasingly become tuition dependent. Finance officers that develop a more nuanced understanding of the enrollment market and how it impacts the student recruitment process are able to collaborate more successfully. However, developing such an understanding can be difficult because enrollment trends are often complex. Join us for a webcast that is designed to provide higher ed finance professionals with a more thorough understanding of the current enrollment market. Our expert instructor will give a data-driven overview of today’s enrollment trends and share how those trends are impacting both student recruitment and the overall enrollment goal-setting process.

Donor Appreciation: Leveraging Existing Events

Many donors regularly attend campus events associated with athletics, the arts, or other campus traditions. However, due to complicated logistics and limited budgets, donors may not be shown the appreciation they deserve. Don’t miss another opportunity to recognize your donors and deepen their engagement. Join us online to learn how you can demonstrate appreciation for your donors at campus events. Our expert instructor will address the following: How you can leverage existing events as stewardship touches for your donors Logistical and planning considerations to keep your events running smoothly Appropriate follow-up for attendees and non-attendees

Establishing a Cash Flow Forecasting Model for Your Institution

Managing institutional liquidity remains a crucial element of financial risk management at any institution. As external financial realities challenge many treasury offices, cash flow forecasting acts as a strong mitigating strategy for financial risk aversion. Those who are able to more accurately project and plan around cash flows have a strategic advantage in maintaining liquidity strength and investment planning. Join us for an online training that walks through the critical components of establishing a cash flow forecasting model at your institution. Our expert instructor will walk through key challenges related to administrative collaboration, discuss how to work toward cash flow accuracy, and provide tips on how to design financial strategies around your cash flow forecast.

Advancement Events: Effectively Launching a Campaign Webcast Recording

Your campaign launch sets the tone for your entire fundraising effort. This is your opportunity to develop buy-in and lay the foundation for a successful start to the campaign. With stakes as high as this, you need a coordinated strategy when launching a campaign. Join us online to learn how to plan for a successful campaign launch. Our expert facilitators will share insights on: Successful campaign launch events Planning and budgeting for each event Effective event follow-up

Build Critical Thinking through Project-Based Learning

A recent Inside Higher Ed survey highlights that 97% of provosts believe their institutions effectively prepare students for the workforce.  However, AAC&U reports far fewer employers agree. In fact, only 26% of employers give high marks to recent graduates’ ability to think critically. To bridge this gap, institutions must begin integrating an approach that forces students to solve real-world problems through deeper and more critical thinking. Join us online for an in-depth examination of one proven approach: project-based learning courses. We will cover critical issues including: Defining the targeted skill set Finding external community partners Scaling project-based learning experiences Assessing the impact in critical thinking

Immigration Law 101: 3 Key Issues for Compliance

Get an immigration law refresher for your whole department. Agenda Why the Focus on Immigration Law? Immigration Law 101: Case Studies Provisional Acceptance Visa requirements Working with admissions Reduce Course Load Certification How to determine appropriate exceptions Balancing the needs of university academics and compliance Work Authorization Knowing who is eligible and who is not Curricular practical training Occupational practical training Developing Transparent Communication Internal office manual Cross-campus and governmental communication and reporting Final Q&A

Preventing Faculty Discrimination with Case Law and Statistics

Prevent faculty discrimination with this two-tiered approach. Agenda Discrimination in Higher Education Disparate Treatment Disparate Impact Foundational Case Law McDonnell Douglas Corp. v. Green Hazelwood School District v. U.S. Review of Statistical Methodology in Determining Discrimination Descriptive Statistics Inferential Statistics Review of Case Law Dealing with Faculty Salary Equity Studies and Statistics Bazemore v. Friday Presseien v. Swarthmore College Spaulding v. University of Washington Recommendations to Detect and Prevent Discrimination Based on Case Law and Statistical Methodology Final Q&A

Auditing Your Annual Giving Operations

How are you prioritizing investments in your annual giving operation? Agenda Evaluating your core annual giving operations Donor retention Donor reactivation New donor acquisition Donor upgrades Building the pipeline Assessing the effectiveness of your annual giving vehicles Direct mail Phonathon E-solicitations Crowdfunding/Day of giving Personal solicitations Making smart investments in your annual giving operations Determining the capacity of your team Scaling considerations Case Study: Using your audit to guide planning and goal setting

Building a Custom Corporate Training Program

Learn the 4 tenets to building your institution’s corporate training program. Agenda Developing Program Model and Goals Common program structures Scaffolding development stages Setting measures for program success Establishing, Building, and Sustaining Relationships on Your Campus Connecting across departments Financial considerations and agreements Exploring Respective Community Markets and Their Common Challenges Needs analysis Establishing a price point Parameters for target audience Establishing, Building, and Sustaining Relationships in the Business Community Networking for success Selling the training Providing exceptional customer service Branding and image

Clery Act Checklist: 10 Steps for Compliance

The latest regulations are out! Are you prepared to update your Annual Security Report? Agenda What’s Changed? Impact of the VAWA and Campus SaVE Act Federal Register guidelines Steps for Clery Compliance Reviewing your stats: Auditing last year’s Annual Security Report Updating your report with current definitions and policies Recommendations for collaboration and continual education What Next? Ensuring your ASR is ready for October 2015 Enhancing your institution’s policies, procedures, and programs Final Q&A

Proactive Strategies for Controlling
Admissions Turnover

Turnover is an inevitable part of contemporary admissions work, but not all of it is out of your hands. Proactive and ongoing training, management, and evaluation of your admissions staff can go a long way toward promoting employee retention, thereby cutting cost and increasing the overall productivity of your office. Join us for an online training program that will teach you how to proactively manage turnover within your admissions office. You will come away from the program with concrete strategies that you can use to increase job satisfaction and promote retention among your admissions employees, including: Designing a deliberate and ongoing training plan Connecting employee performance goals to metrics Facilitating opportunities for advancement

Conducting a Self-Audit of Your Retention Data and Programs

Student success initiatives are often widespread, and they impact multiple areas of a single institution. However, campus administrators often don’t have enough program information to strategically allocate resources to the initiatives that create the most impact. This can lead to wasted resources and misaligned attention on programs that do not contribute to student success. Join us for an online training session that will help you understand how your retention team is measuring the success of the retention programs you have in place. You will leave with a worksheet that organizes the institutional programs, goals, and students related to these initiatives.