Improving Social Media Content Curation with Student Ambassadors and Hashtag Campaigns

Harness social content created across campus by systematizing your discovery process. Agenda Student Social Media Ambassadors Program Recruiting students Setting expectations Ongoing management Students abroad Transitioning to alumni Creating and Managing Hashtag Campaigns Developing a list of campus-wide hashtags Process for creating new hashtags Promotions and hashtag campaigns Mitigating negative or sarcastic use Pulling It […]

Integrating Career Services Throughout the Student Lifecycle

Get three models for connecting students with career services throughout their college experience. Agenda In this webcast, you will hear of three models that help career services engage with students: Industry-specific networking events Early engagement opportunities Off-campus career treks With each model, you will learn: Important steps to take as you plan for this model. […]

U.S. News: Accurately Calculating and Reporting Your Alumni Participation Numbers

Clear-up confusion in reporting alumni participation numbers to avoid reputational issues. View this pre-webcast recording that defines the basic verbiage associated with alumni participation reporting. More specifically, this recording will outline the definitions of Alumni “of recordâ€, Alumni solicited, and Alumni donors. If you are new to higher education advancement or unfamiliar with these terms, […]

Prioritizing Marketing Tactics for
Adult Student Recruitment

Learn which marketing channels you should prioritize to see greater engagement and return on investment in the graduate student market. Focusing specifically on St. Thomas University’s graduate programs, our expert instructor will present an in-depth case study of the various tactics and channels the University is using to market to prospective graduate students, including web, […]

Recurring Gifts: Strategies to Grow Your Program

Learn key strategies needed to revamp or establish a successful and sustainable recurring gifts program. During this webinar, we will focus on: Positioning your recurring gifts program to donors Processing recurring gifts and complying with standards Collaborating within your shop to grow your program Whether you have an existing program or are just getting started, […]

Key Considerations for Designing Student-Focused Innovation Spaces

Create spaces on campus that promote student creativity and entrepreneurship. Agenda The “whatâ€: Defining and viewing the different types of spaces Innovation center Maker space Incubator space Accelerator space The “Whyâ€: Making a case for an innovation center Addressing a student need Remain competitive and relevant Retain students and staff Forge connections between industry and […]

Tuition: Raise it, Lower it, or Stay the Course?

Make more informed tuition setting decisions to maximize your institution’s enrollment. Agenda Throughout the webcast, we will explore a variety of institutional examples that highlight different pricing choices and the decision-making that went into them. Factors to be discussed include: Internal data points: Enrollment, Admissions, and Financial Aid data External data points: Competitive landscape Risks […]

Proven Approaches to Building
Corporate Engagement

Gain tactics and review multiple models for better engaging corporate partners. You will learn new ideas for comprehensively approaching multi-dimensional corporate, foundation, and industry relationships. Our expert instructors will share best practices for: Identifying potential high-impact corporate, foundation, and industry partners Using relationship-building strategies and tactics that result in integrated relationships Developing metrics for measuring […]

Selling Your Value to Adult Students

More than ever, you need to have a clear value proposition and clear messaging to differentiate yourself from your competitors who offer specific adult-focused undergraduate, graduate, and/or degree-completion programs. Join us to learn what aspects of your program you should be emphasizing to your prospective adult student markets. Throughout this training, you will see numerous […]

FERPA for Advancement: Train Your Whole Shop

Train your entire shop on important FERPA regulatory obligations to protect your institution from civil liability, negative publicity, and possible exclusion from federal aid programs. This program will cover: Which general shop information is covered under FERPA regulations How to determine if a particular piece of shop information is covered or exempt How the regulations […]

Strategically Managing Alumni Chapters

Get a successful model for better managing your alumni chapters. Agenda University of South Florida: Before and After Previous model and context Moving to a new structure, “Project Group Evolution†Reallocating Resources Across Chapters: Using a Tiered Model Engaging and Mission-Based Programming Events Social, career-based, service Collaboration with other schools Collaboration with institution for faculty […]

Training Faculty: Essentials of Study Abroad Risk Management

Are your faculty prepared for all the potential risks in study abroad? Agenda Why training on risk mgmt for faculty leading study abroad trips is necessary Current landscape for risk Essentials of being a trainer of faculty Methodology and techniques for training faculty Hands-on examples Three focus areas Program development Health & safety On-site management

Making More Informed Space Decisions from Your Existing Reports and Data

Better utilize your space metrics to guide planning and decision making on campus. Agenda Optimizing and leveraging your current database Using specific data and reports to effect change on campus Classroom utilization-room type Classroom use and technology condition Scheduling practices Campus master planning Leveraging change using essential tools Making space decisions regardless of your software […]

Fundraising Essentials: Making the Ask

No matter where you are in your career, chances are you could stand to improve your solicitation skills. Watch this pre-webcast recording that covers the cultivation process of a major gift. Agenda Storytelling versus story listening Knowing your strategy Preparing for the meeting The ask itself Setting up the meeting Ensuring the right setting/environment Overcoming […]

Improving Data Governance in Higher Education

Take steps toward sustainable data governance. Agenda Establishing a Data Governance Foothold at Your Institution Identifying and preparing departmental “data stewards†for an institution-wide data conversation Moving from data stewardship to data governance Strategic direction vs. tactical needs Taking the first steps Sustaining Data Governance Efforts Establishing data definitions Addressing and changing the data culture […]

Campaign Communications: Clearly Communicating Objectives and Impact

Get communications ideas for revitalizing campaign momentum and getting your donors excited about the future of your institution. Agenda Campaigns: Enhanced Donor Communications Campaign ASU 2020 discussion points The importance of private support Why donors are important to the institutional future How all gifts make a difference Communicating the importance of an endowment Objectives-Based Communications […]

Partnering Giving and Alumni Relations to Better Align Efforts

Learn proven strategies for building effective partnerships and aligning the work done between alumni relations and fundraising teams. When these two teams work in concert with each other, it can dramatically increase both engagement and giving. Lynne Wester and Jenny Jones will give you practical advice for: Beginning the conversation about partnership Developing shared goals between […]

Four Essential Counseling Skills for Entry-Level Student Affairs Professionals

Recognizing students who are in crisis or who are exhibiting mental health concerns is one thing; being comfortable assisting these students with the skills you possess in this area is another. We will explore these skills as well as those needed to properly work with current social justice issues presented in higher ed today. Join […]

Strengthening Admissions and Financial Aid Partnerships (Webcast Recording)

The rising costs of higher education and questions about institutional value have changed the expectations of what admissions and financial aid counseling prospective students and families should receive. This often leaves leaders in admissions asking questions such as: What financial aid information should admissions officers be responsible for? Where and when should the “handoff” between […]