Learn how paid social advertising can be useful in your own marketing efforts. Agenda Our expert instructor will discuss the following: Strategy Questions What should the role of paid social be within a larger integrated marketing strategy? From a budgetary perspective, which platforms are most “worth it?†Pros/Cons, Tips, and Examples by Platform Facebook Twitter Instagram Snapchat
Join us for a webcast to help you better identify, approach, and engage industry partners in the program development process for competency-based education (CBE). David Schejbal, Dean of Continuing Education, Outreach, and Online Learning at the University of Wisconsin-Extension, will share strategies for collaborating with industry to develop both full-length CBE offerings and micro-credentials. Throughout the course of the webcast, we will explore questions like: How to identify and approach potential industry partners with which to collaborate? Who from the institutional side should be involved, and what are some common structures or models for these collaborations? How can you effectively translate insights from industry (the world of practice) into meaningful insights about competencies and skills on the academic side?
Learn how to plan for international partnerships at your institution. Agenda Creating the Partnership Broaching the conversation at your institution Identifying and vetting potential partners Exploring different structure and revenue models Considerations for establishing written Agreements/MOUs
Agenda Companies partnering with universities to leverage federal funds for corporate investments Increasing emphasis of government agencies to show relevance to their R&D portfolios Differences among state and federal programs
Agenda Identifying and protecting background intellectual property Setting parameters around foreground intellectual property Assignment and ownership Protection and rights Negotiating an exclusive or non-exclusive license
Agenda Working with national compliance standards Export control laws Setting publication guidelines, especially as they relate to confidential and proprietary information Consulting and outside activities
Agenda Identifying and approaching funding sources Elements to include in a proposal Creating a statement of work and deliverables Guidelines for budget setting Preparing for industry reviews
Agenda How to connect with the right person within the industry Utilizing university resources Maximizing internal networks Participating in professional networks Personal strategies to employ when networking
Agenda Six key questions to prepare for industry engagement Working with experienced and first-time industry sponsors Key points to consider when discussing a specific project
Agenda Understanding the different types of university-industry engagements Scenarios for successful partnerships Overcoming common obstacles: Time Negotiated agreements Confidentiality Classified work Project length
This program will teach you practical methods for establishing communities of safety and support for international students in times of political uncertainty. We will focus on the foundational practices that can help international students feel safe and welcome on your campus and discuss how you can address heightened concerns that follow new political statements or legislation. We’ll also share tactics from across higher education, such as:
Learn how to strategically create, use, and promote video in your recruitment marketing efforts. Agenda During this webcast, we will address how to best use both live and pre-produced video that is specifically positioned for prospective and admitted students. We will explore each of the following questions as they relate to YouTube, Instagram, Facebook, and Snapchat: How much new content should I be creating? What kinds of videos are other institutions creating and sharing with prospective students? Which channels should be prioritized for both the creation and the sharing of video? What results have other institutions seen from using video in their recruitment marketing efforts?
Better define the chief of staff role at your institution to ensure a smooth and more successful partnership with your president. Agenda Understanding the different variations of the roles of chiefs of staff Where are you on the continuum? Ensuring success in your first month
Agenda Using case studies, you will practice four steps for dealing with difficult faculty who exhibit unprofessional, unproductive, or even destructive behavior. Throughout this program, we will examine: Essential elements of success Step 1: Engage Step 2: Manage Step 3: Enforce Step 4: Marginalize
Get innovative ideas to apply to your own campus visit. Overview A New Approach to Accepted Student Days—Furman University This webcast will highlight “Furman Forward,†a one-of-a-kind accepted student day event that engages students and families in a day-long simulation of pivotal moments in a Furman University student’s experience.
Get innovative ideas to apply to your own campus visit. Overview Restructuring Daily Campus Visit Days—University of Puget Sound This program will showcase the unique way in which the University of Puget Sound has restructured its campus visit program for prospective students and families. Instead of going the traditional “information session and campus tour†route, the visit experience now includes a shorter information session sandwiched between two shorter, distinct campus tours.
Learn how you can achieve a better budgetary outcome by keeping your key stakeholders engaged and accountable throughout the year. We will highlight how Oklahoma Christian University has taken an intentional approach to reporting, communication, and technology to better engage their campus community. This webinar will provide you with a better understanding of how you can apply these strategies to your own budget process.
Join us for two case study-based webcasts that will give you new ideas and help you start thinking outside the box when it comes to your campus visit experience. Each program will showcase the ways in which one institution is innovating when it comes to one aspect of their campus visit experience: Session #1 will highlight the innovative approach that Furman University takes to its accepted student days; Session #2 will discuss the changes that the University of Puget Sound made to shake up the structure of their daily campus visit for prospective students and families.
Better partner with your alumni chapters to build affinity and engagement Login Instructions Live Webcast: Login on February 27, 2018 at 1:00 p.m. ET. Use the link below to enter the webcast up to 15 minutes before the start. WEBCAST LINK: http://ai.adobeconnect.com/rhkr8iujsgo4/ Click the radio button that reads, “Enter as a Guest” In the box that says “Name,” enter your institution name Click the button to enter the meeting as a guest AUDIO: Upon entrance into the webcast meeting room, you will be prompted to either listen by computer or by phone. (To listen by computer, you’ll see a “Listen Only” option in the lower right corner of the audio pop-up window). To ensure an optimal viewing experience: Test your setup: https://ai.adobeconnect.com/common/help/en/support/meeting_test.htm Recording: You will be able to view the webcast recording here no later than 10 business days after the live session. Agenda Training and Onboarding Club Volunteers Intentionally training volunteers to shift toward more meaningful programming Online trainings Alumni club toolkit(s) Alumni Club Leaders’ Summit Stewardship and recognition Implementing Meaningful Programming Speaker series Connecting with campus work Professional enrichment Digital content Global day of service Giving days Resources You will be able to download webcast […]
Create a strategic stewardship plan for your highest-level donors. Agenda Strategic Stewardship in Practice The look and feel of customized donor relations Perfecting the “surprise and delight†factor Eight Areas of Engagement Understanding the different areas of focus for your plan Examples in each area Walkthrough: Sample Strategic Stewardship Plan Using a template to begin Considerations for each plan Things you should know about your donors
