Tailoring Advancement Communications to Ages and Life Stages
When you create uniform messages with mass appeal for your donors and alumni, you may actually be pleasing very few people. Have you considered segmenting your communications for a more personalized and focused marketing strategy? Join us for this virtual training to learn how the life stages of your donors and alumni should inform your medium and your message. You will learn which messages and platforms best appeal to groups of different ages and life stages. You will have the chance to write three tailored messages during the training and discuss your work in small groups with your peers. Additionally, you will have the opportunity to work on a communication plan to support your overall strategy.
