Leveraging Your Alumni Data for Deeper Engagement
It wasn’t long ago that gathering alumni engagement data used to be a challenge at many institutions. This is no longer the case today, as alumni engagement data is routinely collected across the industry. However, many advancement shops may not have a full grasp of how best to utilize their data to identify potential volunteers or help steward current volunteers toward philanthropic opportunities. Take your alumni engagement to the next level by developing a data-informed approach to creating strategies to drive your alumni and donor engagement with a focus on both volunteerism and participation. By developing and utilizing metrics that can help to inform and direct your long-term engagement strategy with volunteers, you will not only be able to increase your giving capacity across the gift spectrum, but you will also gain a better understanding of how to approach your alumni events, ensuring that no effort is wasted in the cultivation of your future donor base. Join us at this one-day virtual training to learn how to turn your data into measurable metrics that lead to new volunteers and increased giving opportunities, and which also ensure that your events are strategic and helping to convert attendees to donors. You will […]