Integrating annual giving throughout your campaign gives you the best chance to make the most of your donors’ potential and promote sustained annual giving following the campaign. Join us online to learn how to seamlessly incorporate your annual giving program throughout your current or upcoming campaign. Through examples of institutional best practices you will learn:
Key strategies for growth and development in each campaign phase
Cultivation and solicitation tactics for donors across giving levels
Best practices for sustaining your success after your campaign closes
Who should attend?
Managers across your advancement shop who are planning for or entering into a campaign will benefit from this webcast. Annual giving professionals will learn how to use their current or upcoming campaign to amplify their annual giving efforts. Development and campaign managers will learn what role annual giving should play at each step of the campaign process.
Agenda
Making the case for annual giving during a campaign
Getting a seat at the campaign planning table
Educating internal audiences about the value of the annual fund in a campaign
Deploying your solicitation by phase: Key strategies
Questions to ask during campaign planning
Silent and quiet phases
Public phase
Campaign close phase
Post-Campaign phase
Annual fund messaging in the campaign: Educating external audiences
