A strong and diversified alumni giving pipeline can increase your annual giving numbers and help your shop insulate itself from future fundraising downturns. One way to diversify your annual giving portfolio is to create an affinity-based giving circles program, which helps to alleviate donors’ doubts about unrestricted giving.
Join us online to consider a new model for growing and retaining your alumni donors. You will be introduced to Illinois Wesleyan University’s “giving circles” model, which upon its launch saw a 300% increase in participation and converted 15% of participants from young alumni non-donors. Along with a comprehensive program overview, you will learn tactics for:
Selecting and training program “influencers”
Integrating the program into your current efforts
Building buy-in for the program
Monitoring progress
Scaling the program for your institution
Who should attend?
Annual giving, alumni relations, and development professionals who want to increase annual giving and cultivate alumni donors will benefit from this program.
Agenda
Institutional Context
Enrollment, alumni base, and shop structure
Program backdrop and genesis
Program successes
The Program Model
Funding goals
Grassroots structure
Influencers
Focus on participation vs. dollars
Selecting and Recruiting Influencers
Example backgrounds
Introducing the program
Developing FAQ sheets
Initial and ongoing training
Eight Steps to Implementing at Your Institution Including:
