Once you have defined your institution’s strategic messages and found your leader’s voice, the next task for your speechwriting assignment is to get words on the page. But knowing how to keep your listeners’ attention can be especially challenging when you aren’t a full-time speechwriter.
Join our expert instructor, Chuck Toney, online for easy-to-implement tips on how to effectively incorporate technical and rhetorical tactics into your next speechwriting assignment. You will learn how to prepare the physical text of the speech and how to add impact through devices such as repetition, alliteration, rhythm, and emphasis. You will also leave the session with three types of speeches every campus speechwriter should have ready for delivery.
Agenda
The importance of public speaking, strategic messages, and speaker voice
The challenges of speechwriting
Maintaining consistency of style and message across multiple venues
Surviving the review process
Integrating PowerPoint
Writing for emotional events
Using humor
Technical aspects of speechwriting, with examples
Understanding the importance of physical text
Accommodating speaker preferences
Using preparation and lead time
Meeting with your leader beforehand – what you need to cover
Rehearsing – necessary or not?
Timing a speech
Realizing that it’s not about you
Rhetorical devices in speechwriting, with examples
