This training is for alumni relations and annual giving professionals who want to engage and fundraise from a wider variety of alumni and prospects, in order to implement a more equity-based fundraising approach into their shop.

December 1, 2022

11:00 a.m. – 1:00 p.m. ET

Defining the Problems Preventing Equity-Based Fundraising

There are many challenges to progress that will either enhance or weaken your quest to achieve equity-based fundraising. For many shops, that progress begins with internal buy-in—or lack thereof. For others, data issues may prevent the implementation of a foundational strategy due to a lack of knowledge on how to segment alumni and prospects, which will prevent them from setting priorities in the first place. Learn the variety of problems facing equity-based fundraising and identify the one that is specifically preventing your team from engaging and fundraising more effectively with your diverse populations.

Developing a Strategy Specific to Your Defined Problem

Recognizing the most critical step to take to improve your equity-based fundraising is only part of the solution. Developing the strategy that solves your defined problem comes next. Learn how to implement the change you want to see by breaking down a strategy statement into realistic segments that you can accomplish within this fiscal year.