This webcast is for gift officers who work in academic medical fundraising and rely upon successful partnerships with medical faculty and staff to solicit and close philanthropic gifts. If you’re in advancement at a large institution with a medical hospital, this training will benefit you and your shop to help you better understand how to work with faculty in grateful patient fundraising.

11:00 a.m. – 12:00 p.m. Eastern

Our expert instructor will cover:

Navigating Legal and Ethical Implications of Grateful Patient Fundraising

From a legal perspective, your role in helping faculty understand the types of information you are privy to (within the parameters of the Health Insurance Portability and Accountability Act (HIPAA) and other policies) can help them overcome reluctance to share the information you need. From an ethical perspective, learn how to discuss with faculty some of the major ethical considerations, including wealth screening processes, concierge services, and the vulnerability of patients as it relates to academic medical fundraising.

Coaching Faculty to Engage Patients Philanthropically

When faculty understand the distinctions between your role and theirs, the relationship developed can result in more effective philanthropic engagement with patients. Learn more about how to determine faculty members’ understanding of and comfort with fundraising, how to help faculty create a provoking story about their research, and ways to be an accountable, trustworthy partner to your faculty.