This webcast will benefit annual giving professionals looking for ways to use data to increase dollars raised when it comes to retaining donors and acquiring new ones. This webcast will also be beneficial for those who work in advancement services and work with data for annual giving teams.

In this hour-long webcast, our expert instructor will cover the following considerations:

Retrieving Relevant Data

By understanding the type of data you should be looking for, along with where and how you should be retrieving it, you will be better able to prioritize, analyze, and respond to the most important needs of your donors. You will learn why it is important to gather and use data from:

• Industry standards, including associations and consortiums
• Peer institutions, by comparing and contrasting strategies with similar institutions
• Internal dashboards, by identifying trends within your own data that help you determine opportune paths forward

Identifying Opportunities for Growth

You’ll get tips and strategies on how to use your data to make informed decisions and craft intentional plans that help you build donor loyalty, reengage your LYBUNTs and SYBUNTs, and bring in new donors.