This training is for major and principal gift officers who want to build deeper relationships with the families they are working with in their institutional fundraising goals. If you’re a vice president of advancement or an academic leader, this program will also contribute to your knowledge of how to improve upon the relationships your institution has with families with a history of giving.

Emphasizing the Importance of Family Values in Your Institutional Culture
For successful family giving strategy to occur, you, your colleagues, and your leadership should prioritize the relationships and engagement you have with the families your institution wants to engage. Learn how to inspire family giving by cultivating meaningful relationships with your donor families, and engage them in a way that reflects their values and priorities with your own. 

Representing Family Values in the Proposal
Communicating your institution’s core values while sitting across from a family will humanize the connection you have developed up to this stage. The humanization phase of the giving process brings families closer to your institution and enables future philanthropic gifts. Learn what it means to represent family values in the proposal by walking through this intimate process together.