Campaigns are long-term, effort-intensive fundraising cycles that require hard work and commitment from Advancement staff, university and volunteer leaders, and donors. When a campaign comes to a close, the institution must balance the celebration of its accomplishments and gratitude for donors with the ongoing need for philanthropic support, all in the setting of inevitable potential for staff and donor fatigue. The best practice is to couple campaign-close communications with a focused effort that capitalizes on the momentum garnered during the campaign to transition into an evergreen philanthropic marketing and communications effort. This underutilized practice showcases high potential investment opportunities – thus, keeping philanthropy alive well beyond a campaign.

Creating giving opportunities beyond the close of a successful campaign does not happen by chance. It requires a coordinated effort with your marketing and communications team to ensure that they are prepared to best position your institutional needs while also celebrating the impact of the campaign and honoring the donors who helped to make it a success. Join us to learn the steps UC San Diego took in their transition to create a post-campaign evergreen giving opportunity—and how you might adapt their approach to your own unique institutional context.