This webcast addresses the top challenges around social media and is scalable to shops of any size. The content of this training will be beneficial to annual giving and communications professionals who are looking to effectively integrate social media with traditional solicitation channels.

With examples from both institutions, our expert speaker will cover:

• The current landscape – Why it’s vital to engage donors in communication channels where they are most likely to spend their time
• Who to involve – How to partner with your institution’s central accounts to create maximum impact with your advancement specific social media channels
• What options you have – How can you decide whether to use organic posts or invest in advertising? What’s the difference between boosting and ads?
• When to utilize social media – Start with the most strategic opportunities that align with your budget and grow to more consistent engagement
• Where you can integrate – Identify areas where social media can boost your giving
• How well are you doing? Determine the key metrics you should be tracking and reporting to leadership
• Best practices – Explore digital fundraising best practices to better engage your donors virtually