An engagement scoring model brings together disparate datum to help you better understand your alumni population’s behavior and engagement. Join Academic Impressions, AASP, and Mark Koenig online to learn the fundamentals of developing a model for your shop. You will learn how to:
Align the scoring model to your needs and available data
Gather and analyze data to inform your scoring system
Interpret data gained to make program decisions
Who should attend?
Alumni relations and advancement services professionals looking to design or refine an engagement scoring model to better understand their alumni population will benefit from this webcast.
Agenda
Measuring Engagement and the Engagement Lifecycle
Importance of measurement
Making the case – bringing basic data to life
Walking through the engagement lifecycle
Phase 1 – Developing an Engagement Scoring Model
Auditing and gathering data
Deciding whether to weight your score
Phase 2 – Implementation of the Model
Reviewing data
Setting goals
Using information learned for decision-making
Presenting information and lessons learned
The Changing Landscape
Latest trends
What’s coming up next
Sample Alumni Engagement Data Points
You will receive several resources included in your registration, including sample alumni engagement data points. This resource will help you identify what information you may find useful when developing your scoring model.
