This virtual training is designed for advancement professionals who are looking to better utilize storytelling techniques in their donor solicitations. Frontline fundraisers, advancement communication professionals, and advancement leaders focused on increasing unrestricted giving will benefit from attending this training.

September 28, 2022

12:00 – 2:00 p.m. ET

Understanding Institutional Unrestricted Gift Use

Unrestricted gifts are allocated across the institution, so it is important for you to be able to identify internal relationships that can help you to know where funds are allocated and how they are used. Here, you will hear how the Georgia Tech Roll Call team approaches developing these relationships and understanding unrestricted gift use in order to translate that information in inspiring ways to prospective donors. This information will help you to integrate valuable new concepts into your existing process.

Conveying the Impact of Unrestricted Gifts Through Storytelling

As you better understand the internal impact of unrestricted gifts, you also need to consider the composition of your target audience to determine what institutional stories may best resonate for them. Here, you will learn how to identify your target audience, apply storytelling techniques across multiple channels, and refine your storytelling strategy to effectively solicit unrestricted gifts.