Who Should Attend
This webcast has been designed for marketing, communications, and public affairs/relations professionals in higher education. For maximum impact, we recommend attending the webcast with your president, and using the program as a foundation for your own efforts.

We will walk you through five action steps to help you develop or refine presidential voice on your campus. Each action step will be accompanied by real world examples and practical tools to help you move forward and apply what you are learning:

Step 1: Gain buy-in and forge a communications partnership with your president

• How should you approach this conversation with your president?

Step 2: Assess your president’s current/existing voice

• To what extent is your president’s voice consistent, clear, and “presidential?”
• Does your president’s current voice balance authenticity and personal brand with the institutional brand?

Step 3: Prioritize communication channels

• Which channels should your president prioritize for communication with which audiences?

Step 4: Identify topical parameters

• What subjects should the president discuss with various audiences? Which topics are off-limits, or should be handled differently/carefully?

Step 5: Develop an editorial calendar

• How can you develop an editorial calendar to proactively ensure that there is consistency across channels?

You will leave the webcast equipped with a collection of templates and resources that you can use to build your own toolkit for use in developing and refining presidential voice and communications strategy at your institution.

You will leave the webcast equipped with a collection of templates and resources that you can use to build your own toolkit for use in developing and refining presidential voice and communications strategy at your institution.