Many educational institutions benefit from large matching or challenge gifts (not to be confused with corporate matching gift programs). A donor makes a gift or pledge with the expectation that the advancement shop will raise the same amount of funds from other donors. For example, a donor may pledge $50M to a new building project if the development staff can raise an additional $50M from other donors. These are exciting opportunities because they show your biggest donors that you care about growing the impact of their giving, but you also know they require a lot of hard work and careful management, often on a tight timeline. You probably have more questions than answers on how to manage these campaigns.

Join us online to learn how to show your biggest donors that you care about growing the impact of their giving. You will hear from two experts who can answer your questions and provide best practices on how to successfully approach match and challenge gift campaigns. In this training, you’ll learn how to:

1. Secure and cultivate donors who wish to provide a challenge gift as well as matching gifts.
2. Structure a matching gift campaign that meets the development goals for both the donors and your shop.
3. Execute and assess your campaign in a way that allows you to steward your donors toward future giving.