Dynamic Recruitment Communications: Planning for an Uncertain Fall (Virtual Workshop Recording)

(Retired) | Last updated June 3, 2020

Course Length

1h 22m

Last Updated

June 3, 2020

Retired course gerneric thumbnail

Dynamic Recruitment Communications: Planning for an Uncertain Fall (Virtual Workshop Recording)

(Retired) | Last updated June 3, 2020

Table of Contents

Introduction
10:54 Closed lock icon
Communication Planning- Perception VS Reality
3:33 Closed lock icon
Communication Planning Best Practices
18:32 Closed lock icon
Communication Workflow Planning
14:56 Closed lock icon
Communication Content Creation Planning
15:13 Closed lock icon
Workflow and Comm Plan During Times of Uncertainty
19:27 Closed lock icon

Develop an agile communications plan to maximize your enrollment funnel amidst the current uncertainty.

Overview

While we don’t know what exactly fall recruitment will look like this year, we do know that the communication plans of the past will no longer be sufficient. Recycled messaging that used to work to move students through your enrollment funnel will not be as relevant to prospective students in the current context of campus closures and uncertainty.

As enrollment communicators shift focus from mitigating summer melt to updating their communications plans for fall 2020 and beyond, you should take the time to plan now and be able to pivot later. Join us for a two-hour virtual training that will provide you with a framework to review and strengthen your fall workflow, allow you to brainstorm with colleagues from other institutions, and give you an opportunity to practice developing agile communication plans in real time.

Who should attend?

This virtual training will benefit professionals within the realm of Enrollment Management/Admissions, Marketing, and/or Academic Affairs tasked with strategically communicating with prospective students. The content shared will be scalable and applicable to all institutions— no matter the size of your operations or resources.

Agenda

 

July 14, 2020

1:00 – 3:00 p.m. Eastern Time

During this collaborative virtual session our expert instructor will guide us as we:

  • Walk through best practices to utilize as you review, rethink, and rework your fall recruitment communications plan
  • Simulate the development – and modification – of an agile communication plan
  • Identify key changes for making YOUR fall recruitment communication plan more dynamic

Tagged In

Admissions & Recruitment Marketing & Communications
portrait of Julie Gacnik

Julie Gacnik

Owner and Principal, Peak Marketing Insights

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Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.