Branding and Marketing Your Leadership Annual Giving Program
Last updated November 19, 2014
Last Updated
November 19, 2014
Branding and Marketing Your Leadership Annual Giving Program
Last updated November 19, 2014
Table of Contents
Overview
A vibrant leadership annual giving program not only serves as the core of a successful annual fund, but it can be one of the best tools to build the pipeline to major gifts. Yet, institutions struggle with how to create a separate identity for their leadership giving programs, and how to best communicate the opportunities available and their impact on the institution.
In this online training, our expert instructors will show you how they strategically restructured their leadership annual giving program communications with enhanced branding, specific and targeted solicitations, and a more robust stewardship strategy.
Who should attend?
Annual giving professionals who are looking to understand how to better brand and market their leadership annual giving programs will benefit from this online training.
Agenda
Institutional context
Institutional structure
Organization-wide collaboration
Structural changes and roll-out
Revamping program strategy
Brand
Stewardship
Implementation
Messaging& collateral
Solicitation channels
FY14 results
Integrating consistent messaging across the university
