This program will benefit major gift officers and advancement leaders who want to establish better institutional alignment among stakeholders who are communicating with major gift donors.

June 30, 2022

1:00 – 2:30 p.m. Eastern

Making the Case
An internal assessment of whether a university engagement council is the right fit for your institution is the first step to establishing the council. Knowing what you want (and what you can get out of establishing one) will bolster the case you need to make to campus stakeholders in order to move forward.

Establishing the Council
Knowing the benefits and challenges of establishing an engagement council is key for ironing out the mission and possible objections. Learn how to formalize the structure of the program by understanding what goals to pursue and how to pursue them. You will have the opportunity to share the potential challenges you anticipate and receive advice on how to navigate them.

Executing the Mission
Your inaugural meeting will set the tone for success moving forward. Learn what your first agenda may look like and the information you would need to keep track of during discussion. You will want every unit present to participate. More specifically, you will learn the role of advancement in leading the conversation to engage your major donors through a more strategically intentional effort.