This training is designed for advancement professionals who want to increase the rate of alumni who give back to their institution. This webcast will primarily focus on actions you can take within annual giving strategy but advancement leaders, as well as alumni relations and donor relations teams who want to engage alumni more effectively may also benefit from this training.

June 23, 2022

1:00 – 2:00 p.m. ET

Our expert instructor will cover:

Developing a Content-First Approach to Alumni Communications

Initiating conversations that are purposeful within communications must focus on the cross-section of what donors want and what your institution needs. Learn how to develop content that leads to a greater unification of the goals your alumni can support.

Building a Participatory Alumni Community

There is a healthy correlation between the quality of reunion programs and strong donor participation numbers. This is just one example of what it means to build a community. Learn and share other examples of how a participatory alumni community can contribute to positive donor participation at your institution.

Making Fundamental Changes to Annual Giving Strategy

Asking for the right types of gifts, with support from institutional leadership, can lead to more sustained giving. Learn what root causes may help your institution improve your donor participation rates, and the steps you can take to make them happen.