Using Segmentation and Social Reasoning to Increase Alumni Social Media Engagement

Last updated June 11, 2020

Course Length

57m

Last Updated

June 11, 2020

Digital communication

Using Segmentation and Social Reasoning to Increase Alumni Social Media Engagement

Last updated June 11, 2020

Table of Contents

Introduction
0:35 Closed lock icon
Planning Social for Advancement + the New Social
7:43 Closed lock icon
Content Paradox and Segmentation
9:58 Closed lock icon
Social Reasoning – Finding the Right Platform + Communications
12:15 Closed lock icon
Social Reasoning – Which Channel is Right for You?
13:15 Closed lock icon
Strategies and Examples in Emerging Channels
7:48 Closed lock icon
Case Studies + Reference Materials
6:06 Closed lock icon

Learn social media strategies to boost alumni engagement online.

Overview

Social media can be an especially effective tool in engaging alumni, but many struggle to use social platforms in a compelling way. Join us for this webcast where our expert instructor will highlight the importance of tactics such as segmentation and social reasoning. You will gain a better understanding of the platforms your alumni are using, current statistics around social media usage, and what ideas you can implement for engaging your specific donor population. We will work through creative practices for social media engagement during these unprecedented times, covering platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn. We will also touch on emerging platforms like TikTok and other popular platforms.

Who should attend?

This webcast is designed for advancement professionals who are looking to:

  • Bolster their social media presence to enhance alumni engagement across channels
  • Use creativity to spark new interactions with donors and alumni during this time of social distancing and online engagement

Agenda

During this webcast, we will help you improve upon your social media strategy for alumni engagement by discussing how to:

  • Determine the best content to post on each channel
  • Segment donors based on their affinity and the platform where they are most engaged
  • Use social reasoning – including how to find the right platform and communication
  • Adopt strategies and best practices for emerging channels

Tagged In

Alumni Relations Marketing & Communications

$450

 

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Portrait of Ryan Barnhart

Ryan Barnhart, DHSc

Assistant Provost, Student Success and Retention, Salem University

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