Donor retention rates in higher education tend to be some of the lowest across all industries. As a donor relations professional, donor retention is likely one of your metrics. But, do you fully understand how you can better influence this important goal? Learn how you can better understand donors’ behavior and tailor your approach to retain more of them. You will leave this example-based training with new insights on:
How data can help you develop an understanding of donor behavior
What strategies you can employ to increase your donor retention rate
Why shifting your culture from just dollars raised and alumni participation towards retention can lead to long-term success
Who should attend?
Donor relations professionals looking to bolster their donor retention rates will benefit from this training.
Agenda
The Donor Attrition Story
Understanding Donor Behavior
Using data to see donors’ storyboards
Taking a closer look at current solicitation, gratitude, and re-solicitation processes
Strategies for Increased Donor Retention
Seven segments to better understand donor behavior
Redeveloping communications
Crowdfunding
Shifting the Culture from Dollars and Donors to Retention
