This webcast is for advancement professionals, particularly frontline fundraisers and donor relations staff who want to learn how to prioritize their portfolios. If you manage frontline fundraisers, invite your team to this training.

April 29, 2022

2:00 – 3:00 p.m. Eastern

Prioritizing Key Donors and Prospects

Through a strategic approach incorporating your prospects’ demonstrated affinity for your institution, as well as current trends within higher education, we will prioritize key donors and prospects through a tiered system tailored for each gift officer. At any given point during the fundraising year, you’ll be able to move prospects into the cultivation cycle and launch a solicitation cycle with focus—one actively benefitting your work and the life of your institution.

Best Practices for Stewardship and Strategic Outreach

We will discuss incorporating best practices for stewardship and meaningful and strategic outreach, as well as using known data to efficiently engage top prospects for maximum opportunities. Through targeted communication to new prospects in your portfolio, we will focus on building donors for future years. Participants will leave with a donor engagement plan, a valuable tool that will benefit their work for the life of their portfolio.