As the COVID-19 situation evolves rapidly, institutions are turning to social media—which is ideal for up-to-the-minute information—as a critical means of communication. With this channel comes a host of decisions around things like tone, content, and response times that social media managers, who may already be overtaxed, must figure out on the fly.

Join us for this webcast recording where we facilitate a discussion with Tony Dobies, Senior Director of Marketing at West Virginia University. You’ll hear from our expert, as well as your fellow attendees, on questions such as:

• What lessons are you learning about crisis communications and the role of social in your existing plan? How can you apply these moving forward?
• What kind of tone should you strike in your posts?
• What kinds of content should you be prioritizing?
• How do you respond on posts that generate many questions for which you may not have definitive answers?
• In a time of constant communication, how can you avoid burnout?