Rethinking Strategy for Advancement Events

Last updated June 11, 2019

Course Length

34m

Last Updated

June 11, 2019

blurred background at night event, people walking around

Rethinking Strategy for Advancement Events

Last updated June 11, 2019

Table of Contents

Event Strategy
Make Your Events Purposeful
03:34 Closed lock icon
Understanding Successful Events
22:00 Closed lock icon
Evaluate Your Events
Calculating Lifetime Value
02:35 Closed lock icon
Event Evaluation Form
02:00 Closed lock icon
Post-Event Templates and Verbiage
Post-Event Summary Sample
02:46 Closed lock icon
Post-Event Surveys
01:44 Closed lock icon

Overview

If you’re still running game-watch parties and networking socials, use these resources to plan and execute more valuable, donor-driven events. 

If you’re an advancement or donor relations professional, use these resources to plan and execute more valuable, donor-driven events.

You will learn:

  • How to properly evaluate each of your events.
  • How to calculate the value of an event over its lifetime.
  • How to debrief and prioritize follow-up actions for your events.
  • How to survey attendees and non-attendees after your events.
  • How to memorialize information about your events to assess later.

 

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Portrait of Lynne Wester

Lynne Wester

Donor Relations Guru

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Portrait of Matt

Matthew S. Helmer

Assistant Vice President, University Advancement, Colorado State University

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portrait of Jennifer Richwine

Jennifer Richwine

Executive Director of the Wake Washington Center, Wake Forest University

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