Learn how to better measure and track the effectiveness of your marketing and branding efforts over time. During this program, expert instructors from SimpsonScarborough and the University of Virginia will teach you which metrics you should link to specific marketing tactics across digital advertising, web, and social media channels, as well as how to better assess your institution’s brand strength. Throughout the training we will review specific examples of how this has been done at other institutions so that you can apply what you learn to your daily work.
Who should attend?
This online training is designed for institutional marketing and communications professionals at multiple levels, including those who work in central marketing, admissions/enrollment management, and advancement.
Agenda
Overview of higher ed marketing industry shifts
The “benchmarking boom”
What does this mean and why is it occurring?
Tracking your marketing effectiveness
Specific metrics: digital advertising, web, social media
