An effective research brand provides a consistent interpretation of what you do and who you are as a scholar in the minds of others and yourself. It differentiates you from others by articulating the unique value that you bring. These are essential ingredients for those high stakes written communications required of academics, like job applications, research statements for promotion, and narratives for competitive grant proposals. More broadly, throughout your career, a clear research brand helps you strategically build your network and advance in your career. Branding also clarifies and reinforces your mission and purpose in the work that you do so you can make decisions with greater ease and confidence. Fundamentally, branding is about how you see yourself, because how you see yourself influences how others see you.

This academic branding video course is designed for researchers who want to:

• Create clarity around who they are as a scholar, their mission as a scholar, why they believe in their work, and the value it brings to others and their communities.
• Make strategic decisions that align with their long-term career vision.
• Manage how they represent their work to others and how others perceive their work.
• Effectively communicate their work and brand to the right people.

You will walk away from this video with:

1. Stories about who you are as a scholar that you can use for tenure materials, job applications, networking, your website, and more.
2. A brand statement and language you can use to communicate who you are to others.
3. Next steps for building your brand and realizing your dream projects.