Tailoring Programming for Unengaged Professional and Graduate School Alumni

Last updated January 27, 2020

Course Length

1h 6m

Last Updated

January 27, 2020

Business People standing in the office discuss

Tailoring Programming for Unengaged Professional and Graduate School Alumni

Last updated January 27, 2020

Table of Contents

Tailoring Programming for Unengaged Professional and Graduate School Alumni
1:06:24 Closed lock icon

Graduate alumni don’t want the same things as undergrads. Learn how to engage them with specialized programming.

Overview

Graduate and professional alumni typically aren’t as engaged with their alma mater as their undergraduate counterparts. But graduate alumni are often highly career-focused with strong connections to classmates, faculty, and mentors. How you can leverage these traits to increase engagement with this population?

Join us online to hear from Mario Peraza at the University of California San Francisco, a graduate-only institution leading the way in health sciences. He’ll show you how he’s used meaningful programming and volunteer opportunities to increase alumni engagement, and you’ll leave with sample programs you can adapt to make your professional and graduate school alumni feel more connected:

  • Alumni Weekend: Centering robust 5-year reunion programming around scientific content
  • UCSF Connect: Providing virtual networking and mentoring in partnership with the university career center
  • UCSF Alumni Advocates: Mobilizing the alumni community as advocates for university priorities at local, state, and federal levels

Who should attend?

Anyone working in alumni relations at institutions with graduate or professional level alumni will find this training beneficial. Career counselors who have a partnership with Alumni Relations may also find this webcast helpful.

Agenda

  • Programming and Communications for Graduate and Professional Alumni
    • Ideas for communicating with graduate and professional alumni
    • Ideas for professional conferences, reunion weekends, and content-heavy events
    • Meaningful volunteering opportunities
    • Creating online spaces for alumni to connect (UCSF Connect, UC Career Programming)
  • Measuring Engagement and Giving
    • Quantifying and demonstrating the impact of your work
    • Increasing alumni giving through demonstrating impact

Tagged In

Alumni Relations

$450

 

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Portrait of Mario Peraza

Mario Peraza

Executive Director of Alumni Relations, University of California San Francisco

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