Prioritizing Marketing Tactics for
Adult Student Recruitment

(Retired) | Last updated November 16, 2016

Course Length

1h 23m

Last Updated

November 16, 2016

Retired course gerneric thumbnail

Prioritizing Marketing Tactics for
Adult Student Recruitment

(Retired) | Last updated November 16, 2016

Table of Contents

Prioritizing Marketing Tactics for Adult Student Recruitment
1:23:09 Closed lock icon

Overview

Learn which marketing channels you should prioritize to see greater engagement and return on investment in the graduate student market. Focusing specifically on St. Thomas University’s graduate programs, our expert instructor will present an in-depth case study of the various tactics and channels the University is using to market to prospective graduate students, including web, social media, SEO, paid advertising, and various non-digital channels. You will see which of these channels have been most successful and which have not, and we will discuss what that means for how you should go about prioritizing your own marketing tactics for prospective graduate students on your campus.

Who should attend?

Enrollment management, academic leadership, marketing, and admissions professionals who are responsible for marketing to and recruiting adult students for graduate programs will benefit from this webcast.

Agenda

  • Digital marketing channels
    • Institutional website
    • SEO, paid advertising, social media
    • Metrics and ROI
    • Participant share-out: best practices in digital marketing
  • Mass media and non-digital marketing channels
    • Radio, television, print
    • “In-person” approaches: recruitment fairs and prospect cultivation
    • Metrics and ROI
    • Participant share-out: best practices in non-digital marketing
  • Moving forward: Prioritizing marketing tactics for your institution
    • Prospective student profile
    • Marketing segmentation
    • Aligning tactics with enrollment targets
    • Budgetary considerations

Tagged In

Admissions & Recruitment Marketing & Communications
portrait of Julie Gacnik

Julie Gacnik

Owner and Principal, Peak Marketing Insights

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Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.