Creating Brand Awareness in the Adult
Student Market

(Retired) | Last updated November 16, 2016

Course Length

1h 25m

Last Updated

November 16, 2016

Retired course gerneric thumbnail

Creating Brand Awareness in the Adult
Student Market

(Retired) | Last updated November 16, 2016

Table of Contents

Creating Brand Awareness in the Adult Student Market
1:25:37 Closed lock icon

Overview

Learn how you can increase your brand relevance and become “part of the conversation” among a growing adult student market. Through numerous institutional examples, this webcast will teach you how you can position your specific programs and services to appeal more directly to prospective adult students. Whether your institution is looking to begin bringing in adult students for the first time, or is trying to strengthen your existing brand awareness among adult students, you will leave with ideas for applying what you learn to both improve and better position your own offerings.

Who should attend?

Enrollment management, academic leadership, marketing, and admissions professionals who would like to learn more about increasing their institution’s brand relevancy to the adult student market (for either online or in-person programs) will benefit from this webcast.

Agenda

  • Defining brand awareness in the adult student market
    • The role of program offerings in determining brand
    • The role of marketing & advertising in spreading awareness
    • The Harper College example: challenges & opportunities
  • Spreading brand awareness using internal partners
    • Marketing
    • Internal departments
    • Staff and faculty
    • Current students
  • Spreading brand awareness using external partners
    • Community colleges and transfer institutions
    • Government/business partners
    • Alumni

Tagged In

Admissions & Recruitment Marketing & Communications
Portrait of Mike Barzacchini

Mike Barzacchini

Director, Marketing Services, Harper College

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Why is this event retired?

At AI we want to always ensure that the best and most current trainings are available to members, and we regularly review our trainings to ensure that is the case.