Proven Approaches to Building
Corporate Engagement

Last updated November 4, 2016

Course Length

1h 30m

Last Updated

November 4, 2016

Person analyzing data charts

Proven Approaches to Building
Corporate Engagement

Last updated November 4, 2016

Table of Contents

Recording Recap: Essential Elements for a Comprehensive Program
4:14 Closed lock icon
Identifying Ideal Corporate and Industry Partners
16:31 Closed lock icon
Building Relationships With Ideal Partners
17:06 Closed lock icon
Case Study Examples
23:16 Closed lock icon
Keys to a Successful Program
21:20 Closed lock icon
Introduction
7:50 Closed lock icon

Overview

Gain tactics and review multiple models for better engaging corporate partners. You will learn new ideas for comprehensively approaching multi-dimensional corporate, foundation, and industry relationships. Our expert instructors will share best practices for:

  • Identifying potential high-impact corporate, foundation, and industry partners
  • Using relationship-building strategies and tactics that result in integrated relationships
  • Developing metrics for measuring success in your corporate engagement efforts

Who should attend?

Higher education professionals who are engaged with external corporate, foundation, or industry partners will benefit from this webcast.

Agenda

  • Identifying Ideal Corporate and Industry Partners
    • Honing your institutional position and philosophy
    • Identifying ideal internal and external partners
    • Building a collaborative campus culture
    • Establishing a one-stop-shop model vs. enabling multiple contact points across campus
  • Building Relationship with Ideal Partners
    • Survey of existing campus/corporation touchpoints
    • Building upon existing business relationships
    • Career and workforce development
    • Athletics
  • Keys to a Successful Program
    • Clear communication guidelines
    • Core relationship management
    • Outreach over fundraising
    • Metrics for measuring success
  • Takeaways and Next Steps

Tagged In

Corporate & Foundation Relations

$350

 

Get this + 100s more FREE

Become a Member

Already a Member?

Questions about this course?
portrait of Chris Groff

Christopher S. Groff

Assistant Vice President, Corporate and Foundation Relations and Major Gifts, Office of University Advancement, Fairleigh Dickinson University

Read Bio
Portrait of Lorena McLaren

Lorena McLaren

Executive Director, Corporate & Foundation Relations, North Carolina State University

Read Bio