This webcast is designed for publishers, design/creative directors, editors, and their teams who want access to an expert and best practices for institutional or alumni magazines. While we can’t cover each issue in depth, we will offer examples around as many of your questions as possible.

We’ll share advice on frequently asked questions such as:

1. How can I produce current, data-driven evidence of my magazine’s impact?
   You’ll receive a sample reader survey.
2. How can I inject brand and brand personality into my publication?
   You’ll see mock-ups demonstrating brand integration.
3. How can I visually engage my audience to avoid being thrown into the discard pile?
   You’ll receive examples of strong covers, cover lines, photography, layouts, spreads, typography, illustration, pull-quotes, callouts, and infographics.
4. How much fundraising messaging should I include?
   You’ll receive a list of “Do’s and Don’ts.”
5. How can I deepen my readers’ online engagement?
   You’ll see examples of institutions with strong digital / social media experiences.