Identifying and Applying Metrics that Matter in Annual Giving (Both Webcasts)

Last updated October 11, 2019

Course Length

1h 56m

Last Updated

October 11, 2019

A woman is reviewing charts and graphs.

Identifying and Applying Metrics that Matter in Annual Giving (Both Webcasts)

Last updated October 11, 2019

Table of Contents

Key Metrics for Donor-Focused Annual Giving
56:11 Closed lock icon
Key Metrics for Dollar-Focused Annual Giving
59:53 Closed lock icon

Whether your focus is dollars or donors, success hinges on tracking and reporting on the right key performance indicators.

Overview

The metrics you gather, track, and report to leadership can differ based on the focus of your annual giving program. Are your shop’s goals focused on donors or dollars? Do you want to explore either option? We’ve created a comprehensive approach in this two-part metrics series that will give your shop the tactics it needs, whether your focus is on increasing alumni participation/donors or dollars. As a result, you will be able to more effectively report your results to leadership.

Session 1 is Donor-Focused

Session 2 is Dollar-Focused

We welcome you to tune in to both parts for the most comprehensive approach to metrics or choose the webcast that best aligns with your program’s most pressing goals.

Who should attend?

Regardless of the size of your program or resource limitations, these key metrics can be applied in your shop to fuel your annual giving program’s success. Annual giving professionals looking to strengthen their metrics tracking and reporting will benefit from this content.

Agenda

Webcast 1: Key Metrics for Donor-Focused Annual Giving

Learn how to:

  • Understand the key performance indicators that will drive your donor numbers or alumni participation numbers forward
  • Apply these metrics to direct marketing and micro-campaign strategy
  • Effectively report your donor results to leadership

Webcast 2: Key Metrics for Dollar-Focused Annual Giving

Learn how to:

  • Understand the key performance indicators that will drive your dollar growth
  • Apply these metrics to pipeline development, direct marketing, and personal solicitation strategy
  • Effectively report your dollar results to leadership

Tagged In

Annual Giving

$750

 

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Portrait of Dan Frezza

Dan Frezza

Associate Vice President for Strategic Operations & Annual Giving at William & Mary

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