Financial literacy programming is more crucial than ever as average student debt climbs to over $33,000 and as federal financial aid funding is increasingly tied to retention and graduation rates. Despite this fact, professionals charged with designing and facilitating their institution’s financial literacy programs struggle to engage students and encourage participation. As a result, many financial literacy programs lack student attendance and involvement in critical conversations.
Join us for an online training that will help increase student participation in your financial literacy programs by showing you how to:
Involve students in program design and delivery
Market your programs to different segments of your student audience
Assess the effectiveness of your programs
Who should attend?
This content is well-suited to professionals at institutions looking for actionable solutions to increase student participation in financial literacy programming, including:
Financial aid professionals
Student affairs
Registrars and bursars
Peer mentor program staff
Residential life programming professionals
Agenda
Introductions
Creating a Student-Driven Financial Literacy Program
Utilizing student research in program development
Creating roles for students in program design and delivery
Best Practice in Financial Literacy Marketing
Branding a consistent message
Successful marketing tactics
Marketing to different student audience segments
Examples of successful online, social media, and in-person campaigns
Assessing Program Effectiveness
Short- and long-term assessment strategies
Making results-based updates and improvements
Key Next Steps for Your Financial Literacy Programming
